Senior Pricing and Promotion Strategy Manager
3 weeks ago
Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis.
Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We're a "best of both worlds" kind of company. We're big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact.
Groupon is in the midst of a unique transformation phase, offering a challenging yet rewarding environment with ample opportunities for personal and professional growth. Our mission is to restore the company's growth and enhance the value we bring to local vendors through attractive experiences and services for their customers.
As the Senior Pricing and Promotion Strategy Manager, you will be responsible for developing and implementing pricing strategies and promotional campaigns to drive revenue growth and market share. You will leverage data-driven insights, market analysis, and consumer behavior trends to optimize pricing structures and promotional initiatives. This role requires a blend of strategic thinking, analytical skills, and marketing expertise to maximize the effectiveness of pricing and promotional activities.
Job Responsibilities:
- Pricing Strategy Development: Lead the development of comprehensive pricing strategies aligned with business objectives. Analyze pricing trends and customer insights to identify opportunities for pricing optimization.
- Promotional Campaign Management: Plan, execute, and evaluate promotional campaigns across various channels (online, offline) and customer segments to drive customer acquisition, retention, and revenue growth. Collaborate with marketing and sales teams to ensure alignment and effectiveness of promotional activities.
- Data Analysis and Insights: Utilize advanced analytical techniques to analyze sales data, pricing metrics, and promotional performance. Generate actionable insights to inform pricing and promotional decisions, including price elasticity analysis and promotional ROI measurement.
- Cross-functional Collaboration: Collaborate with cross-functional teams including Marketing, Sales, Finance, and Product Management to develop integrated pricing and promotional strategies. Communicate effectively with stakeholders to gain buy-in and alignment on pricing and promotional initiatives.
- Price Optimization: Implement pricing optimization methodologies and tools to optimize pricing structures, product bundling, and discount strategies. Analyze pricing elasticity and sensitivity to maximize revenue and profitability. Ideate and execute pricing experiments.
- Promotion Effectiveness Evaluation: Conduct AB experiments to optimize promotional campaigns. Evaluate the effectiveness of promotional campaigns through post-promotion analysis and ROI measurement. Identify key learnings and best practices to improve future promotional initiatives.
- Bachelor's degree in Business, Marketing, Economics, or related field. Advanced degree (MBA, MS) preferred.
- 10 years experience in pricing strategy development and promotional campaign management, preferably in consumer goods, retail, or e-commerce industries.
- Strong experience with dynamic pricing (the prices should be different every day based on multiple indicators)
- Strong analytical skills with proficiency in data analysis tools (e.g., Excel, SQL).
- Strategic thinking and problem-solving abilities, with a demonstrated ability to translate data insights into actionable pricing and promotional strategies.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across functions and influence stakeholders at all levels.
- Knowledge of pricing methodologies, promotional tactics, and consumer behavior principles. Familiarity with digital marketing channels and e-commerce platforms is a plus.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- A proactive approach, willing to take initiative and seek solutions.
- A quick starter who can run tasks independently with minimal supervision and guidance
- Adaptable to new tools, new business areas, and diverse team environment
- Balance between patience in long-term project results and urgency in short-term tasks.
- A preference for simplification, avoiding unnecessary complexities in tasks.
- A strong sense of ownership and responsibility in all undertakings.
- Bias for action: Analysis -> Insight -> Action
Join us in this transformative journey at Groupon, where your impact will drive our success and create lasting value for our customers and vendors.
Groupon's purpose is to build strong communities through thriving small businesses. To learn more about the world's largest local e-commerce marketplace, click here. You can also find out more about us in the latest Groupon news as well as learning about our DEI approach. If all of this sounds like something that's a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.
Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings (and a sneak peek into life at Groupon), always check our official career website at grouponcareers.com.
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