Marketing Specialist CA On Site

3 weeks ago

Huntington Beach, United States Vensure Employer Solutions Full time

Position Summary

Our client is a fast-growing organization that provides patients with a modern solution for urgent medical treatment and routine healthcare to improve their quality of life.

They are seeking a Marketing Specialist who lives their core values of being caring, knowledgeable, and exceptional with a passion for serving our patients. This leader will exude positivity and demonstrate operational excellence, ownership of their business, and the expertise to act with a sense of urgency. Our team members deliver an impeccable patient experience and treat everyone like family. The Marketing Specialist will be a trusted team member providing care to our patients and a trusted partner to the clinical team, center staff, and the Executive Leadership team.

Responsibilities:

  • Campaign Development
    • Develop and execute marketing campaigns across multiple channels (digital, print, social media, etc.).
    • Coordinate with graphic designers, content creators, and other team members to produce promotional materials.
  • Content Creation
    • Create engaging and relevant content for websites, blogs, social media, email marketing, and other platforms.
    • Ensure all content aligns with the brand voice and messaging.
  • Market Research
    • Conduct market research to identify trends, target audiences, and competitive landscape.
    • Analyze data and provide insights to improve marketing strategies and campaigns.
  • SEO and SEM
    • Optimize website content for search engines (SEO).
    • Manage paid search campaigns (SEM) and analyze their performance.
  • Social Media Management
    • Develop and manage social media strategies to increase brand awareness and engagement.
    • Monitor social media channels and respond to customer inquiries and comments.
  • Email Marketing
    • Design and execute email marketing campaigns, including newsletters, promotional emails, and drip campaigns.
    • Track and analyze email performance metrics.
  • Analytics and Reporting
    • Use analytics tools to measure the effectiveness of marketing campaigns.
    • Prepare and present regular reports on campaign performance and ROI.
  • Collaboration
    • Work closely with sales, product development, and customer service teams to align marketing efforts with business goals.
    • Support the Marketing Manager in various tasks and projects as needed.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • Proven experience as a Marketing Specialist or similar role.
  • Proficiency in marketing software and tools (e.g., Google Analytics, HubSpot, SEMrush).
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.
  • Creativity and ability to think outside the box.
  • Knowledge of current marketing trends and best practices.
  • Ability to work independently and as part of a team.

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