Director, Digital Marketing

3 weeks ago

Boca Raton, United States Based On Talent Full time

Take the lead in developing successful, long-term digital marketing strategies for our company. As a Digital marketing director, you should have in-depth marketing experience and a passion for digital technologies. Work closely with different teams (specifically our IT) to ensure consistency through all digital marketing channels. Provide forward-thinking ideas to build and maintain a strong company web presence. Ultimately, drive all digital marketing investment efforts to achieve our business objectives - Revenue / LTV (Retention) / CAC.

Duties and Responsibilities:
• Build our digital marketing roadmap.
• Manage all digital marketing channels (e.g. website, blogs, emails, and social media) to ensure brand consistency.
• Measure ROI and KPIs and prepare the budget.
• Develop specific campaigns to create and maintain high levels of customer interaction.
• Oversee our social media accounts.
• Manage and improve online content, considering SEO and Google Analytics.
• Forecast sales performance trends and act proactively to increase our market segments.
• Liaise with Product, Design, and Sales directors to increase client satisfaction through cohesive strategies.
• Motivate the digital marketing team to achieve goals.
• Monitor competition and provide ideas to stand out.
• Stay up to date with digital technology developments.
• Perform other duties as assigned.

Experience/Qualifications:
• Proven work experience as a Digital marketing director.
• Demonstrable experience in designing and implementing successful digital marketing campaigns.
• Strong understanding of how all current digital marketing channels function.
• Solid knowledge of online marketing tools and best practices.
• Hands-on experience with SEO/SEM, Google Analytics, and CRM software.
• Familiarity with web design.
• Excellent analytical and project management skills.
• Strong team management and communication (written and verbal) skills.

Education:
• Bachelor's degree in Marketing, Digital technologies or a relevant field.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

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