Marketing Coordinator

3 weeks ago

Philadelphia, United States Imagine Wire Works Full time
Job Description

Job Description

Job Title: Marketing Coordinator

Location: Philadelphia, PA

Position Overview:

As a Marketing Coordinator, you will play a pivotal role in supporting the marketing team in planning, executing, and analyzing marketing campaigns across various channels. You will collaborate closely with cross-functional teams to ensure alignment with overall business objectives and contribute to the development of creative and strategic marketing initiatives.

Responsibilities:

  • Assist in the development and implementation of marketing strategies to promote our products/services and enhance brand awareness.
  • Coordinate and execute marketing campaigns across multiple channels, including digital, social media, email, and traditional channels.
  • Create and manage content for marketing materials, including but not limited to brochures, presentations, newsletters, and blog posts.
  • Manage social media platforms, including content creation, scheduling, monitoring, and engagement to drive audience growth and engagement.
  • Support the planning and execution of events, trade shows, and other promotional activities.
  • Monitor and report on the performance of marketing campaigns and initiatives, providing insights and recommendations for optimization.
  • Assist in maintaining marketing databases, CRM systems, and other tools to ensure accurate and up-to-date information.
  • Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve marketing efforts.

Qualifications:

  • Strong understanding of marketing principles, strategies, and tactics.
  • Proficiency in digital marketing tools and platforms, including social media management, email marketing, and analytics tools.
  • Excellent written and verbal communication skills, with the ability to create compelling content for various marketing channels.
  • Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously.


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