Digital Marketing Associate
3 weeks ago
Job Description - Digital Marketing Associate (330964)
Job Number: 330964
Textron Specialized Vehicles Inc. is a leading global manufacturer of golf cars, utility and personal transportation vehicles, snowmobiles, side-by-sides, all-terrain vehicles, professional turf-care equipment, and ground support equipment. Textron Specialized Vehicles markets products under several different brands. Its vehicles are found in environments ranging from golf courses to factories, airports to planned communities, and theme parks to hunting preserves.
Responsibilities: Assist in the development of the overall brand strategy and supporting elements such as photo and video shoots and marketing or advertising campaigns.
Send internal, external, and consumer-facing communications using our email communication platform, Pardot.
Execute tactical marketing communications with a focus on increasing awareness and visibility of TSV brands and products and positively influencing customer buying decisions.
Develop and implement marketing content across channels, including digital, social, and print.
Locate new sales channels and strengthen existing channels.
Oversee website updates related to new product launches, special promotions, and model year changes.
Support local, regional, and national events as necessary.
Minimum Requirements: Education: Bachelor's degree in marketing, public relations, or another related field required.
Years of Experience: 0-2 years of previous experience.
Software Knowledge: Microsoft Office required, Pardot preferred.
EEO Statement: Textron is committed to providing Equal Opportunity in Employment, to all applicants and employees regardless of race, color, religion, gender, age, national origin, military status, veteran status, handicap, physical or mental disability, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
Recruiting Company: Textron Specialized Vehicles
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