Marketing Director

2 weeks ago


Alpharetta, United States Hancock Claims Consultants Full time

** HYBRID REMOTE **Position Purpose:The Director of Marketing will be responsible for developing and executing the company's marketing strategy and supporting the business development team. This includes working with the CRO to craft marketing strategies, developing sales support strategies, managing the marketing event strategies, creating and managing social media content and marketing campaigns, developing content for customer and industry distribution, and supporting our website and CRM strategies. The ideal candidate will have prior experience with a wide range of marketing functions, including events, communications, advertising, branding, digital marketing, and social media. The ideal candidate must be an organized multi-tasker able to handle many diverse projects at once and meet tight deadlines.Objectives of this Role:Assist in the development and implementation of the company's brand strategyEnsure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generationPrepare marketing activity reports and metrics for measuring program successProvide market research, forecasts, competitive analyses, campaign results, and consumer trendsSupport the maintenance and development of internal and external tools, including a CRM database, global contact directory, and company website Further own knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the teamEssential Duties and Responsibilities:Under the direction of the Chief Revenue Officer:Developing, implementing and managing short and long-term marketing strategies and advertising campaigns in order to create and increase brand awareness Ensuring all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generationProviding ideas, recommendations, and plans to contribute to the optimization of marketing strategiesImplementing online marketing strategies through social media accountsCreating sales materials for current product and new product launchesActing as administrator for sales development platform and toolsAssisting with the creation of marketing content, sales proposals and RFP responses Developing and maintaining marketing and events calendarsAssisting with special events coordinationLiaise and coordinate all marketing agency priorities and tasksLiaise with marketing and trade show vendors as neededAssisting with inventory and procurement of marketing materialsProviding sales reports and updatesDesigning brochures and advertising using applicable softwareKeeping up-to-date on industry activities and trendsQualifications:Bachelor's degree in marketing, advertising or communications preferredMinimum of 5 years' experience as a Marketing Manager/Director or similar roleKnowledge of traditional and digital marketing, content marketing, and social media marketingExperience with research using data analytics softwareExperience in graphic designStrong organization and editorial skillsExcellent writing, communication, and presentation skillsProficiency in full Microsoft Office suite, especially with Excel and PowerPointPreferred Qualifications:5+ years of experience in the property insurance industryFamiliarity with content management systems (CMS) and customer relationship management (CRM) toolsWorking knowledge of HTML and design and email softwareExperience working with budgets and forecastingKey Competencies:Technical skills in Communications and MediaEnglish Language comprehension and writing skillsConfident self-starter who is willing to take on challenges to drive improvement and efficienciesAttention to detail and accuracyAbility to work within deadline environmentStrong interpersonal skillsProject management orientationBenefits for You: Competitive Benefits, Pay, and Bonus Potential A Learning Culture: Mentoring, Employee Development, and more401k Match Plan, Medical, Dental & Vision, Company paid Life Insurance PlanPaid Time OffCorporate Office Gym Facility & Personal TrainerAnd more Office Location - Alpharetta, GA Hybrid Remote - In office Tuesday, Wednesday, ThursdayDisclaimer:Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties and responsibilities may change at any time with or without notice.


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