Manager of Digital Marketing

3 weeks ago

Nashville, United States Morris Higham Management, LLC. Full time

The Manager of Digital Marketing is an individual with at least 2-4 years experience working in the music industry. The Manager of Digital Marketing serves as a highly organized member of the Morris Higham marketing team, working in tandem with a second Manager of Digital Marketing. Reporting to the Vice President of Digital Marketing, this position will curate and maintain social media calendars for assigned clients and liaise with label, tour, press, distribution and other partners to support shared goals via the MHM roster’s email marketing and digital properties, including Facebook, Twitter, Instagram, TikTok, YouTube and other various platforms as needed. This position will also be responsible for brainstorming and directing content needs (both organic and produced) based on marketing goals including but not limited to creating short-form content, managing deadlines and, with support from a second Manager of Digital Marketing, organize & manage client content shoots. In general, this role is for team players, those who are capable of multi-tasking and adjusting to changing priorities in a fast-paced environment.

Curate and maintain social media calendars for assigned clients Assist in the development and execution of marketing campaigns to support single and album releases for assigned clients Communicate with assigned clients daily to maintain consistent presence on social media Establish a working relationship with label, tour, press, distribution and other partners to support shared goals via assigned clients’ social media properties Optimize YouTube strategy and ensure monetization is active when applicable Oversee edits for online properties and outsource asset creation when necessary React to trends in the social space and stay current on developments in digital technology Distribute streaming/sales reports to marketing team/managers and interpret the data to pinpoint marketing takeaways and further amplify growth Project manage website design/edits and development process/updates Guide email marketing communications Manage MHM social properties Manage fan engagement across the roster including overseeing all artist fan clubs and brainstorm new opportunities for growth Report to VP of Marketing

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