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Media Buyer Manager

3 months ago

Los Angeles, United States TallBox Full time

TallBox is seeking a heavy-hitting

Media Buyer Manager

for a

leading

player in the Medicare lead generation niche, specializing in innovative strategies to drive targeted leads and

conversions

like no other.

If you consider yourself an expert Media Buyer, a deft, sharp manager, and a

strategic

genius in the Medicare niche, please reach out

Let's break down this role: The recent regulatory changes in the Medicare space are transforming the playing field.

You will be involved in

writing the playbook , working with seniors leaders to lead the media buying team to victory.

In the short-to-mid-term you will run primarily Meta (90%) and AdWords (10%) accounts at scale (7+ digits per month in ad spend).

Media Buyer

leadership

experience is a key component as you'll be responsible for leading a team of 9 overseas marketing professionals from creative specialists to paid media campaign managers.

Additionally, you will collaborate closely with our marketing and

analytics

teams to optimize campaigns and maximize ROI.

Requirements (Non-negotiables): Currently running (or overseeing) paid media campaigns at scale in the Medicare niche. Successful experience handling 7 digit per month ad spend (or high 6's). In-depth knowledge of key regulation changes in the Medicare and insurance industries. Successful experience in managing a team of 4+ people. Proven results as a Meta and AdWords media buyer, optimizing campaigns to achieve KPIs and ROI targets Excellent analytical skills and the ability to interpret data to drive decision-making. Ambitious, driven, establishes and thrives in a fast-paced, dynamic environment.

What you'll be doing: Helping develop a paid ad strategy and align campaigns and objectives with recent Medicare and insurance regulations changes to ensure compliance. Taking total ownership of the company's ad campaigns; utilizing your team of creative specialists, media buyers and analysts to get the job done. Collaborating with internal teams to align media strategies with overall marketing objectives. Optimizing campaign performance to improve key metrics such as CPL, CPA, and conversion rates. Conducting market research and stay abreast of industry trends to inform media buying decisions. Painting the full picture on campaign performance to stakeholders, using metrics, data and trends to tell the story.

Why Join Us: You'll have the opportunity to work with a talented team dedicated to driving innovation in health insurance lead generation.

We offer top a of the line cash salary, competitive compensation packages, ongoing professional development opportunities, and a collaborative work environment where your ideas and contributions are valued and rewarded.

If you're ready to take your media buying career to the next level and make a meaningful impact in the health insurance industry, apply now and join us in shaping the future of lead generation.

Still have questions? Reach out and we'll answer them for you

#J-18808-Ljbffr

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