Director, B2B Demand Generation
4 weeks ago
Director, B2B Demand Generation – WW Hybrid Systems Marketing
Description -
About The Team
The WW Hybrid Systems Marketing team at HP embodies a culture of collaboration, innovation, and excellence in delivering marketing and communications for our Hybrid Systems, which include Poly audio and video solutions and HP branded peripherals. Together, we are a dedicated and passionate team, united by our vision to shape the future of work, position HP as a thought leader in hybrid work, and deliver value to our customers and partners.
About the Role:
As the Director of WW B2B Demand Generation for Hybrid Systems Marketing at HP, you will play a pivotal role in driving revenue growth through the development and execution of high-impact demand generation strategies. Working closely with global business units, sales teams, and cross-functional stakeholders, you will lead the charge in engaging prospects and customers with targeted campaigns and marketing activities. Leveraging your expertise in B2B marketing, campaign management, and team leadership, you will drive pipeline growth and revenue acceleration on a global scale.
What You Get To Do:
Lead global demand generation campaign strategy, planning, and execution for HP’s hybrid work products and solutions, with a focus on driving pipeline and revenue growth.
Drive a holistic view of B2B demand generation strategies across various marketing motions, ensuring alignment and scalability across multiple channels and regions.
Oversee the development of B2B demand generation campaigns, including customer journeys, offers, and funnel optimization to engage target audiences effectively.
Measure and optimize campaign performance against revenue growth goals, providing actionable insights to improve engagement and conversion rates.
Manage a team of campaign managers, ensuring the successful execution of global campaigns and alignment with business objectives.
Collaborate with cross-functional teams to define data requirements, track campaign performance, and provide ongoing reporting to internal stakeholders.
Partner with Field Marketing leads to plan mid-to-lower funnel campaign activations and accelerate opportunities and conversions.
Drive cross-channel efficiency and maximize ROI on campaign investments.
Represent the global campaign team at leadership forums, sharing updates and insights on campaign performance.
Collaborate with Sales and Market Development teams to ensure successful follow-up and engagement with prospects from demand gen campaigns.
Work closely with partner marketing to develop and execute campaign strategies leveraging the partner ecosystem.
Coordinate localization and translation workflows with internal and external teams globally.
What You Bring
10+ years of experience in campaign management related to B2B marketing, with a track record of driving pipeline generation and deal velocity.
Experience with hardware and software products/solutions preferred.
3+ years of experience in managing high-performance teams.
Strong analytical skills with the ability to track and analyze key performance metrics for campaigns.
Experience with target account strategy and segmentation to build target lists for demand gen campaigns.
Ability to work with multiple data sources, analyze insights, and translate them into actionable strategies.
Excellent communication, writing, and presentation skills, with the ability to simplify complex technical ideas for diverse audiences.
Self-motivated, innovative, and creative with strong project management skills and the ability to manage multiple priorities simultaneously.
Proven ability to collaborate effectively as part of a cross-functional team and work autonomously.
Strategic thinker with exceptional attention to detail in execution.
What Gives You an Edge
Experience with Eloqua, Dynamics, Power BI, and ABM platforms is a plus.
Direct experience working with external agencies and executing high-visibility campaigns with large stakeholder groups.
Experience working in a media agency, particularly within tech brands, is advantageous.
Join Us
Ready to make an impact? Apply now and be part of our dynamic team
Job -
Marketing
Schedule -
Full time
Shift -
No shift premium (United States of America)
Travel -
25%
Relocation -
No
Equal Opportunity Employer (EEO)
-
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law
Equal Employment Opportunity is the Law – Supplement
#J-18808-Ljbffr
-
Marketing Director
2 weeks ago
Fort Washington, United States Robert Half Full timeWe are looking for a Director of Marketing to join a software & technology solutions company in the packaging industry, located in Fort Washington, Pennsylvania. As a part of this role, you will be responsible for developing and executing marketing strategies, driving inbound leads, and collaborating with sales teams to ensure the success of marketing...
-
Marketing Director
3 weeks ago
Fort Washington, United States Robert Half Full timeRobert Half Marketing & Creative has a client in need of a Director of Marketing commutable to Fort Washington, PA 3 days a week (required). This position is focused on demand generation and driving leads for the sales team. This candidate must have experience developing comprehensive marketing strategies and demand generation experience. Responsibilities...
-
Marketing Director
2 weeks ago
Fort Washington, United States Robert Half Full timeRobert Half Marketing & Creative has a client in need of a Director of Marketing commutable to Fort Washington, PA 3 days a week (required). This position is focused on demand generation and driving leads for the sales team. This candidate must have experience developing comprehensive marketing strategies and demand generation experience. Responsibilities...
-
B2B Sales and Account Manager
2 weeks ago
Washington, United States Boston Consulting Group Full timeB2B Sales and Account Manager at RISE for BusinessRISE for Business is looking for a dynamic professional to join their team as a B2B Sales and Account Manager. If you are a motivated individual with a passion for driving results, this role might be for you.Responsibilities:Establish and nurture relationships with a diverse range of clients, including big...
-
Director, Global Marketing Capabilities
4 weeks ago
Washington, United States Arrow Electronics, Inc. Full time**Position**: Director, Global Marketing Capabilities & Operations Arrow Electronics guides innovation forward thousands of leading technology manufacturers and service providers. A Fortune 133 company with 2023 sales of $33 billion, Arrow's broad portfolio helps customers design, make, and manage forward-thinking products and services that bring the...
-
B2B Sales and Account Manager
3 weeks ago
Washington, United States Boston Consulting Group Full timeWHAT YOU'LL DORISE for Business is seeking a highly motivated and results-driven professional to join our team as the B2B Sales and Account Manager. In this role, you will be responsible for driving RISE for Business learner acquisition outcomes and KPIs. Your responsibilities will include the following: Establish and maintain trusted relationships with...
-
Director of Regional Marketing
3 weeks ago
Washington, United States City Experiences Full timeSalary Range $90K - $100K_ **City Experiences is seeking a Director of Regional Marketing for our City Cruises operation in the Mid Atlantic region.** **About Us**: City Experiences’ passion is to provide amazing experiences on land and water. Our 40-year success through organic growth and acquisitions has resulted in a portfolio of over 25+ brands that...
-
B2B Customer Service Executive
4 weeks ago
Washington, United States Kaplan, Inc. Full timeJob Title B2B Customer Service Executive - Brazil Job Description The B2B Customer Service Executive processes student enrollment applications from overseas; maintains our student database; generates invoices and monitors invoice accuracy; establishes regular communication with KLG field staff, international partner agencies, and students; provides...
-
B2B Customer Service Executive
2 weeks ago
Washington, Washington, D.C., United States Kaplan, Inc. Full timeJob TitleB2B Customer Service Executive - BrazilJob DescriptionThe B2B Customer Service Executive processes student enrollment applications from overseas; maintains our student database; generates invoices and monitors invoice accuracy; establishes regular communication with KLG field staff, international partner agencies, and students; provides high-quality...
-
B2B E-Commerce Specialist
6 days ago
Washington, United States CESNA GROUP INC Full time[About Our Client] A global beauty leader and the world's largest manufacturer and distributor of professional quality nail products. The company's diverse product lines not only include a broad range of nail color and care items, also markets color cosmetics, eyelashes, hair care, beauty tools and beauty appliances. [Job Summary] We are seeking a B2B...
-
B2B Sales and Account Manager
3 weeks ago
Washington, United States Boston Consulting Group Full timeWHAT YOU'LL DO RISE for Business is seeking a highly motivated and results-driven professional to join our team as the B2B Sales and Account Manager. In this role, you will be responsible for driving RISE for Business learner acquisition outcomes and KPIs. Your responsibilities will include the following: Establish and maintain trusted relationships with...
-
B2B Business Developer, North America
4 weeks ago
Washington, United States Free2move Full timeCreated in 2016, Free2Move simplifies mobility-related uses by offering a wide range of services to satisfy everyone's travel needs. With Free2Move, you can rent a city car for shopping or foryour stay in Italy ️ orbook a car park during your weekend in Paris... all in one click, on our web/mobile platform! Born from the merger of the Stellantis Group and...
-
Public Relations Account Director
4 weeks ago
Washington, United States Wachsman Full timeJob Description Job Description Founded in 2015, Wachsman is a leading global strategy and communications firm advising the next generation of companies in Web3, disruptive technologies, fintech and venture capital. With regional headquarters in New York, Dublin, and Singapore, and additional presence in London, Geneva, Los Angeles, and Washington, DC,...
-
Public Relations Account Director
4 weeks ago
Washington, United States Wachsman Full timeJob DescriptionJob DescriptionFounded in 2015, Wachsman is a leading global strategy and communications firm advising the next generation of companies in Web3, disruptive technologies, fintech and venture capital. With regional headquarters in New York, Dublin, and Singapore, and additional presence in London, Geneva, Los Angeles, and Washington, DC,...
-
Sales Director Americas
6 days ago
Washington, United States MBR Partners Full timeJob DescriptionJob DescriptionThe companyOur client is a mid-sized digital BSS vendor that sells to Telco Service Providers globally, who also is driving digital transformation for businesses.The roleSeeking a self-motivated Sales Director to lead revenue generation for our Digital BSS solutions. As the sales leader, you'll be managing a sales...
-
Sales Director Americas
4 weeks ago
Washington, United States MBR Partners Full timeJob DescriptionJob DescriptionThe companyOur client is a mid-sized digital BSS vendor that sells to Telco Service Providers globally, who also is driving digital transformation for businesses.The roleSeeking a self-motivated Sales Director to lead revenue generation for our Digital BSS solutions. As the sales leader, you'll be managing a sales...
-
PMO & Demand Manager
4 weeks ago
Washington, United States Open Systems Technologies Full timeA law firm is looking for a PMO & Demand Manager to join their team in Washington, D.C. Compensation: $150-200k The PMO & Demand Manager is responsible for leading the IT Project Management Office (PMO), overseeing a team of professionals who drive project execution and establish delivery standards, processes, tools, and reporting for the IT organization....
-
PMO & Demand Manager
2 weeks ago
Washington, United States Open Systems Technologies Full timeA law firm is looking for a PMO & Demand Manager to join their team in Washington, D.C. Compensation: $150-200k The PMO & Demand Manager is responsible for leading the IT Project Management Office (PMO), overseeing a team of professionals who drive project execution and establish delivery standards, processes, tools, and reporting for the IT organization....
-
PMO & Demand Manager
2 days ago
Washington, United States Open Systems Technologies Full timeA law firm is looking for a PMO & Demand Manager to join their team in Washington, D.C. Compensation: $150-200k The PMO & Demand Manager is responsible for leading the IT Project Management Office (PMO), overseeing a team of professionals who drive project execution and establish delivery standards, processes, tools, and reporting for the IT organization....
-
Director of Regional Marketing
4 weeks ago
Washington, United States City Experiences Full timeSalary Range $90K - $100K City Experiences is seeking a Director of Regional Marketing for our City Cruises operation in the Mid Atlantic region. About Us: City Experiences’ passion is to provide amazing experiences on land and water. Our 40-year success through organic growth and acquisitions has resulted in a portfolio of over 25+ brands that welcome...
