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Content Marketing Manager

2 months ago

Pasadena, United States QLess Full time

About QLESS

Our cloud-based software has given back over 13,000 years of otherwise wasted time to more than 120 million users. QLess brings over 550 organizations together with their customers - 26 million times per year. With QLess, organizations can serve their customers onsite or virtually, walk-in or appointment. Customers can join a virtual line using their mobile phone, instead of waiting in a physical line or waiting room.

Designed to help organizations seamlessly optimize customer flow, our intuitive mobile experience combines intelligent ML algorithms, automation, two-way text capabilities to empower their customers to receive service when, where and how they want. With our help, organizations can deliver products and services that allow their customers to spend less time in line while simultaneously increasing operational efficiencies, productivity and employee satisfaction.

Position Overview

We are seeking a talented and experienced Content Marketing Manager to join our team. In this role, you will be responsible for developing and executing content and marketing communication strategies that drive awareness. You will play a critical role in shaping our brand narrative, driving brand awareness, and supporting lead generation efforts.

Key Responsibilities

Content Strategy and Development:

Develop and execute a comprehensive content strategy that aligns with the company's goals and targets both B2B partners and end-consumers. Create engaging and informative content across multiple channels, including website, blog, social media, email newsletters, whitepapers, case studies, videos, and more. Collaborate with internal teams (marketing, sales, product, etc.) to identify content needs and opportunities at each stage of the customer journey.

Marketing Communication

Craft compelling marketing communication materials, including product messaging, sales collateral, press releases, and presentations, to effectively communicate key value propositions to B2B partners and end-consumers. Develop and manage editorial calendars to ensure timely delivery of content and marketing campaigns. Maintain consistent brand voice and messaging across all channels and touchpoints.

Audience Engagement And Growth

Drive engagement and growth of our B2B and B2C audiences through targeted content and communication strategies. Monitor and analyze content performance metrics, user engagement, and audience insights to optimize content strategies and tactics. Stay informed about industry trends, market dynamics, and competitive landscape to identify new opportunities for audience engagement.

Qualifications

5-7 years of experience in content marketing, marketing communications, or related roles, preferably in a B2B2C or B2B environment. Proven track record of developing and executing successful content and marketing communication strategies that drive engagement, lead generation, and business growth. Excellent writing and editing skills, with the ability to create compelling and persuasive content for various audiences and channels. Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. Experience working with cross-functional teams to achieve common goals. Proficiency in content management systems (CMS), email marketing platforms, social media management tools, and analytics tools. Creative thinker with a passion for storytelling and a customer-centric mindset. Strong analytical skills and ability to derive insights from data to inform decision-making and optimization strategies. [Optional, but preferred] Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Employment Type: Full Time

Bonus/Commission: No

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