US_Web Strategy Specialist

4 weeks ago

Indianapolis, United States Tailored Management Full time
Job Title: Web Strategy Specialist (UI/UX).
Location: Indianapolis, IN.
Duration: 12+ Months Contract.
(Contract with possible extensions or full-time conversion, depending on business need and performance)
Pay rate: $57.97/Hr

Job Description:
  • We are seeking a Web Strategy Specialist on the digital marketing team. As a Web Strategy Specialist, you will be responsible for defining viable, feasible, and sustainable solutions that are primed to meet customer needs and deliver in the short and long term. You will prioritize a strong focus on data-minded decisions for web strategy, including connecting the dots among stakeholders and team members involved, finding agile ways of working, and modeling a collaborative spirit. You will help shape the vision, strategy, and roadmap of our web approach, co-creating solutions to maximize value among marketers, communicators, customer engagement professionals, and more internal partners.

What you will work on
  • You'll be working within the U.S. affiliate's digital marketing team, focusing on leading our holistic web strategy - how we show up online in consistent, coherent ways in keeping with our business pillars and integrated marketing plans. You will manage and publish content on external-facing websites/portals, with a lens on our Marketo landing pages. This includes opportunities to implicitly personalize and target content based on multi-channel engagement.

STAKEHOLDER MANAGEMENT AND PARTNERING
  • Deeply connect and understand the customer and business needs and closely partner with stakeholders to develop the strategic direction of their web information and content (inclusive of narrative-style stories)
  • Shape the web roadmap for our U.S. business to quickly deliver the highest-value outcomes for customers, partners, and additional prioritized audiences
  • Drive co-creation of web vision and strategy, including contribution to the development and implementation of SEO-minded portfolio/product pages, via deep partnership and collaboration with stakeholders
  • Define and deliver the future-minded web roadmap and manage the end-to-end web strategy (including continuous discovery and trend analysis), ensuring it delivers tangible and meaningful value aligned with internal and external customer needs and expected outcomes, in keeping with our overarching digital marketing strategy and web/UX principles

LEADERSHIP AND INFLUENCE
  • Lead, manage, and mobilize project teams. Lead and influence in a matrixed environment, creating an environment of teamwork and partnering within the area and across digital marketing, our four core franchises, and communications, among other business areas
  • Work closely with portfolio/product leads and content owners to ensure strategy supports current and future needs
  • Connect and collaborate across our digital marketing team to foster a collaborative spirit
  • Lead strategic planning for our web presence with stakeholders, defining and monitoring KPIs and OKRs alongside our measurement manager
  • Co-create strategic vision with IT and commercial insights partners, adding value with that to help continuously improve business processes and solutions
  • Manage the long-term product roadmap for multiple products within the product line.
  • Interact with affiliate franchise partners and global web product owners, to understand business needs and influence product roadmaps
  • Seek opportunities to create additional value and improve business processes and outcomes
  • Determine business criticality and product quality. Define, in collaboration with other Agile Release Train members, service levels, governance and operational support.
  • Be responsible for evaluating content concepts and requests for partnership, as well as emerging trends in industry-topical content and general content marketing
  • Lead or coordinate technical discussions and vendor interactions as needed
  • Prioritize a local-plus-global mindset and strong inter-affiliate connections

Roles and Responsibilities:
  • Be the primary web strategy SME for the four core franchises - Core Lab, Point of Care, Molecular and Pathology Labs - and for functions including but not limited to communications
  • Provide marketers and stakeholders with strategic guidance in the ideation, formation and execution of web-centric portions of their integrated marketing plans
  • Promote collaborations to ensure cross-team collaboration, effectiveness and efficiencies
  • Partner with the tech activation lead and all digital developers to ensure timely execution of plans
  • Build and foster a global-to-local network that enables co-creation and an inclusive mindset
  • Partner with analytics teammates to measure, report and optimize web projects and content plans, increasing digital marketing effectiveness
  • Enable and support collaborations with vendors as appropriate
  • Serve as a strong ambassador for the Roche brand and its standards
  • Deliver on user experience-centric web display that informs and delights the end user
  • Support adoption of enterprise and local tech platforms/solutions
  • Remain current in digital marketing capabilities and competencies
  • Promote digital marketing's value and impact to enhance the team's reputation
  • Travel occasionally as needed (perhaps 1-2 times annually)

Leadership attributes and additional duties:
  • Discern with a solutions mindset at all times
  • Drive strategies and long-term vision to build best-in-class web presentation
  • Provide accurate business context and receive feedback on the feasibility of implementation based on web capabilities
  • Conduct user research and usability studies, collaborating with designers, developers, and research teams throughout the process
  • Craft a web vision (short- and long-term) and convert it to concrete strategy
  • Identify opportunities for new or existing features and functionalities with web development partners
  • Partner with web development and IT partners to manage backlog of needs and capabilities desired
  • Partner with executive team to identify key capabilities needed, as well as potential issues
  • Partner regularly with cross-functional teams to ensure alignment on feature development and prioritization
  • Work with marketing and communications partners to develop positioning and messaging that ensure differentiation from competitors
  • Monitor and evaluate performance to facilitate continuous iteration and improvement

What you need to be successful
  • The ideal candidate will satisfy the following requirements:
  • Exceptional writing and editing skills, combined with strong presentation and public speaking skills
  • Minimum of five to eight years of experience in digital product management or similar role
  • Strong analytical, prioritization, organization and negotiating skills
  • Experience in UX/UI principled design, with the end user's journey front of mind always
  • passion for building great content to solve customer and business problems
  • Excellent communication skills with the ability to interact with and understand subject matter and emerging technologies that are sometimes complex and technical
  • bility to communicate findings clearly to both technical and non-technical audiences
  • Strong acumen and appetite for data analysis, to always elevate based on findings
  • Bachelor's degree in marketing, communications or a related field

dditional experience and skills, though not required:
  • Experience working in SAFe (Scaled Agile Framework)
  • Experience with SQL queries and with back-end and front-end programming languages such as JavaScript, HTML and CSS

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