Social & Digital Content Manager

1 week ago

Concord, United States CareerBuilder Full time

Charlotte Motor Speedway is the heart of Speedway Motorsports nationwide network of entertainment venues. The company maintains a consistent focus on four core principles:

Take care of teammates

Be known for remarkable events

Positively impact the community

Profitably improve

ABOUT THE ROLE:

The Manager of Social and Digital Content manages all social media platforms that fully support the marketing and publicity efforts for Charlotte Motor Speedway, zMAX Dragway, The Dirt Track, The Speedway Club and Cars & Coffee, creating compelling brand awareness and fan engagement opportunities.

The ideal candidate will adopt a GLOBE mentality. GLOBE stands for Generously Lending Our Best Efforts. This is done by holding themselves and their teammates accountable for taking our best practices the last mile optimizing them for maximum value to all of our stakeholders while sharing insights on how to improve our company. The ideal candidate will also be a productive and proactive self-starter who is passionate about his/her duties and willing to put forth the extra effort to achieve excellence.

RESPONSIBILITIES:

Develop, plan and execute effective social media strategies and campaigns (both paid and organic) designed to engage, inform and entertain

Generate creative and compelling social media content (written, photo, video) for all social media platforms covering Charlotte Motor Speedway, zMAX Dragway, The Dirt Track at Charlotte, The Speedway Club and Cars & Coffee

Monitor social media trends and create topical, relevant speedway-centric content in accordance with speedway brand standards

Stay abreast of cutting-edge social media applications and be a leader in implementing them for the company

Deliver a positive message on behalf of the company when engaging with fans

Manage social media needs of speedway partners, working with Corporate Sales department to plan and execute all deliverables within the scope of the speedways overall social media plans

Plan and coordinate graphic needs with marketing/creative department to ensure timely delivery of quality content for use in social/digital campaigns

Track budgets and ROI on social media posts/campaigns and make suggestions to improve the overall effectiveness of the speedways social media

Support sister track event-weekend social needs through SM workshare, including at least two additional weekends each year

Cultivate strong relationships with social media contacts at NASCAR, race teams and news outlets to help coordinate shared efforts and extend the reach of speedway posts

Work closely with speedways PR and marketing teams to amplify appropriate messages regarding announcements, news, updates, etc.

Lead event-time social media team during race weekends at Charlotte Motor Speedway

Create reports tracking analytics of best/worst posts across platforms to help refine social strategy and provide CMS executive team key insights

Participate in Globe marketing/social media meetings and annual PR/Marketing summits to provide relevant social insights to help establish best practices

Manage social media interns and event-time staff for live, on-the-job experience

MINIMUM REQUIREMENTS:

Three to five years of experience generating social media content and/or publicity; live-event content creation and a familiarity with motorsports strongly preferred

Demonstrated experience in designing and implementing successful organic and paid social media campaigns across a variety of platforms

Proficiency in shooting and editing creative photos and video; graphic design experience preferred

Aptitude in Microsoft Office Suite, Adobe Creative Suite and social media monitoring

Proven success working across various stakeholder groups to conceptualize and execute effective social media

Superior verbal/written communications skills

Excellent organizational skills and a strong attention to detail

Ability to work independently as well as in team environments

Position requires ability to work nights and weekends

Position requires occasional travel through Speedway Motorsports workshare program to other facilities to support other events

All candidates must submit the following to be considered for the position:

Cover letter

Resume

(3) Professional References

Social Media Portfolio

The above description denotes some of the specific characteristics that are necessary to perform the principal functions of the job and are not intended to be a description of all work requirements that may be inherent in the position.

Charlotte Motor Speedway and Speedway Motorsports is an equal opportunity employer.

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