Communications Specialist
2 weeks ago
TITLE: Communications Specialist
PAY STATUS: Non-Exempt
DIVISION: Communications
RESPONSIBILITY OF: Senior Director of Communications – Charlotte Motor Speedway
NO. OF POSITIONS: One
DATE: April 2024
POSITION LOCATION: Charlotte Motor Speedway in Concord, NC
Charlotte Motor Speedway is the heart of Speedway Motorsports’ nationwide network of entertainment venues. The company maintains a consistent focus on four core principles:
- Take care of teammates
- Be known for remarkable events
- Positively impact the community
- Profitably improve
ABOUT THE ROLE:
The Communications Specialist supports publicity and communications efforts for Charlotte Motor Speedway’s aggressive schedule of events, which includes two NASCAR Cup race weekends, two NHRA race weekends, a national car show, World of Outlaws race events, Speedway Christmas and other secondary events throughout the year.
The ideal candidate will adopt a GLOBE mentality. GLOBE stands for Generously Lending Our Best Efforts. This is done by holding themselves and their teammates accountable for taking our best practices “the last mile” – optimizing them for maximum value to all of our stakeholders while sharing insights on how to improve our company. The ideal candidate will also be a productive and proactive self-starter who is passionate about his/her duties and willing to put forth the extra effort to achieve excellence.
RESPONSIBILITIES:
- Support communications staff in publicity planning and execution for NASCAR, NHRA, AutoFair, World of Outlaws, Summer Shootout, Speedway Christmas and other events as assigned
- Generate press releases/advisories, photos and videos to support public relations and communication efforts as part of the department’s internal content creation team
- Serve as initial point of contact for event-time credential requests, with direction from Communications Manager and Senior Director of Communications
- Regularly update internal media contact databases used for outreach and communications
- Prepare post-event media recaps as needed using Cision and other media monitoring software to support departmental recaps
- Manage photo archive system and coordinate event photographers
- Assist with departmental needs around event weekend logistics (food orders, vendor POs, managing comp ticket, etc.)
- Pitch media outlets for coverage to promote events and build facility brand during both event and non-event times
- Work closely with the Senior Director of Communications to best position CMS with all media outlets on local, regional and national levels
- Support the Manager of Social and Digital Content on social media needs
- Other duties as assigned
MINIMUM REQUIREMENTS:
- One to three years of experience generating content and/or publicity in media relations, communications, public relations or media fields
- Demonstrate experience in designing and implementing successful PR campaigns
- Proficiency in Microsoft Office Suite, Adobe Creative Suite and AP Style
- Diversity in various mediums including video, photo, social engagement, web, etc.
- Experience dealing with media at press conferences and/or at events
- Superior verbal/written communications skills
- Excellent organizational skills and a strong attention to detail
- Ability to work independently as well as in team environments
- Position requires ability to work nights and weekends
- Position may require occasional travel through Speedway Motorsports workshare program to other facilities to support other events
All candidates must submit the following to be considered for the position:
- Cover letter
- Resume
- (3) Professional References
- Publicity Portfolio
The above description denotes some of the specific characteristics that are necessary to perform the principal functions of the job and are not intended to be a description of all work requirements that may be inherent in the position.
Charlotte Motor Speedway and Speedway Motorsports is an equal opportunity employer.
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