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Girls Paid Advertising and Email Marketing Associate
2 months ago
Girls Paid Advertising and Email Marketing Associate
About the position
The Mint Julep Boutique is looking for a Girls Paid Advertising and Email Marketing Associate. The focus of this position includes planning and executing email/ sms marketing and paid marketing campaigns across our Girls social media marketing channels. This position is for someone who possesses a great understanding of how to gain sales results through the utilization of their expertise in email marketing and paid advertising across various platforms. As the Girls Paid Advertising and Email Marketing Associate, you will develop original advertising content and suggest creative ways to attract more girls customers and promote our brand through Paid Advertising and Email/ SMS marketing. Ultimately, you should be able to increase web traffic and customer engagement metrics for our girls clothing line aligned with broader marketing strategies. We create opportunities for growth and learning, and we strongly believe in developing each other as well as our company culture.
Responsibilities
The Girls Paid Advertising and Email Marketing Associate responsibilities will include but are not limited to:
Create, manage, and optimize paid ad accounts on Facebook, Instagram, and YouTube (and other social platforms as necessary)
Research audience preferences and discover current trends
Strategize and create engaging text, image, and video content to be used through paid advertising
Design social media posts to sustain followers’ curiosity and create buzz around new products
Measure web traffic and conversions
Stay up-to-date with changes in all social platforms, ensuring maximum effectiveness
Research and implement strategic audience targeting that will get our clients that most exposure and conversions
Suggest new ways to attract prospective customers, like promotions and competitions
Research and A/B test ads to expand our reach and/or lower cost-per-acquisition
Collaborate with the Marketing Manager and marketing teammates to maintain a consistent brand voice and message across all paid programs
Monitor market intelligence and keep track on competitor movement and market situation
Continuous monitoring of results and improving of ads
Report results of paid campaigns
Manage various Email and SMS campaigns, including the template designs, calls-to-action, and content used in our email and SMS sends
Measure results and optimize the lead nurturing workflows to convert leads into customers
Work to minimize list decay and unsubscribes while increasing the productivity of our email and SMS sends
Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email and SMS
Evaluate metrics within GA4 (formerly Google Analytics) or other web analytic platforms
Create and present high-quality documents and presentations to senior leadership
Participate in strategic initiatives; contributing to long-term vision and planning
Maintain the promotions calendar and its execution
Qualifications
We employ highly motivated people who work hard and love what they do. A successful applicant for this role will be passionate about advertising, marketing, and fashion retail. (S)he must also be a fast-paced worker and self-starter who can deliver under deadlines. In addition to passion, excellence and a do-what-it-takes attitude, we also have some specific qualifications that we are looking for in our Girls Paid Advertising and Email Marketing Associate:
Bachelor’s Degree in Marketing, Advertising, or Business preferred
1+ years experience running Facebook Ads while using FB Business Manager (not boosting posts) preferred
Experience advertising on other platforms for e-commerce or information products is a big plus... ie. Google, Youtube, Snapchat or TikTok
Your standard of excellence and attention to detail is unmatched, and numbers are your friend
You have an insatiable hunger for knowledge and increasing your skills
You have a growth mindset and are focused on achieving the end result for existing and potential customers
You do not need to be micromanaged; you work well by yourself and with a small team
You must have a proven track record of successful marketing campaigns
Outstanding communication and presentation skills
Excellent organizational skills
Multitasker and strategic thinker with great analytical skills
In-depth knowledge of audience targeting
Familiarity with online marketing strategies and marketing channels
Ability to grasp future trends in digital technologies, and act proactively
Additional Information
Working for Mint Julep is not only fun and rewarding, our employees also enjoy fantastic benefits A brand new corporate office, product discount, monthly catered lunch, health/ dental/ vision insurances, and 401k are a few of the perks we offer employees.
The Mint Julep Boutique provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, citizenship status, age, disability, or any other category protected under applicable law. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
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