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Defense Marketing Specialist

2 months ago

McLean, United States Booz Allen Hamilton Full time

The Opportunity:

Are you passionate about helping organizations reach growth goals through integrated marketing campaigns? The Global Defense Sector marketing team is looking for candidates to lead marketing projects for key campaigns, working as an integrated marketing strategist to help define and implement marketing initiatives to advance brand awareness, elevate thought leadership, and generate engagement and demand from external clients and influencers. In this role, you will collaborate with business leaders, Corporate Affairs partners, and colleagues across strategy and employee engagement teams to execute multifaceted strategic marketing campaigns. Work with us as we lead change in the U.S. Defense Community. You Have:

7+ years of experience in a marketing role performing various activities, including messaging, target audience segmentation, and crafting integrated and digital-first marketing campaigns Experience executing against defined strategic marketing campaign, deliver tactics including messaging, visual identity, content creation, advertising, social media, and other tactics, occasionally including event marketing Experience measuring impact of marketing tactics and recommending alternative strategies to achieve campaign goals Experience collaborating across teams to successfully deliver on campaign goals Experience working with or within complex organizations with multiple stakeholders and building relationships of influence with diverse groups and senior leaders Experience in fast-paced, high-visibility role Experience with project management, managing multiple, complex projects concurrently Ability to pay attention to detail Bachelor's degree Nice If You Have:

Experience with business to government (B2G) marketing, specifically to the U.S. federal defense government Experience managing budgets, purchasing, and expense reports Experience managing vendors Experience with end-of-funnel marketing for the public sector, including product marketing and capture support Possession of excellent relationship building, prioritization, time management, leadership, and collaboration skills Possession of excellent oral and written communication skills

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