Senior Marketing Analytics Specialist

2 weeks ago

Houston, United States Texas Children's Hospital Full time

Position:

Senior Marketing Analytics Specialist Talent Area:

Professional - Non-Clinical Full/Part Time:

Full time Location:

Houston, TX, US Department:

Marketing & Public Relations Shift:

8a-5p Job ID:

412293 We are searching for a Senior Marketing Analytics Specialist, someone who works well in a fast-paced setting. In this position you will define the marketing and web team's approach for data collection and use, including systems and processes to aggregate and analyze a variety of online and offline channels, including patient portals, appointments, websites, advertising campaigns, social media, and donations. Skills & Requirements Required bachelor's degree with preferred bachelor's degree in business, Finance, Statistics, Mathematics, Data Science, Economics or Marketing Required 4 years Direct marketing, online marketing, advertising, consulting experience, or data analytics experience with

preferred

experience with at least one computer programming language or analytical programming language (R, Python, etc.), BI and Data visualization tools (Tableau, Qlik, PowerBI, etc.), SQL and Google Analytics

Job Duties & Responsibilities Synthesize, analyze, and present complex workforce-related data. Analyze to derive business intelligence, insight, and strategy on their digital, offline, and integrated media and advertising programs. Understand the organization business objectives, define key performance indicators (KPIs) based on those objectives, and provide relevant analysis, insights, and recommended actions. Extract, interpret, and effectively communicate data patterns. Analyze complex issues, identify possible solutions, and present recommendations related to data collection and usage. Provide data and analytics support on initiatives to drive patient and family acquisition, access and engagement, and donor acquisition and engagement. Collaborate with other members of the data community to access, understand and integrate enterprise data. Work closely with digital strategists and other colleagues to deliver successful insights and audience recommendations. Design and deliver analytics reports and tools. Ensure integrity of data and best practices are used.

About Texas Children’s Since 1954, Texas Children’s has been leading the charge in patient care, education and research to accelerate health care for children and women around the world. When you love what you do, it truly shows in the smiles of our patient families, employees and our numerous accolades such as being consistently ranked as the best children’s hospital in Texas, and among the top in the nation by U.S.News & World Report as well as recognition from Houston Business Journal as one of this city’s Best Places to Work for ten consecutive years. Texas Children’s comprehensive health care network includes our primary hospital in the Texas Medical Center with expertise in over 40 pediatric subspecialties; the Jan and Dan Duncan Neurological Research Institute (NRI); the Feigin Center for pediatric research; Texas Children’s Pavilion for Women, a comprehensive obstetrics/gynecology facility focusing on high-risk births; Texas Children’s Hospital West Campus, a community hospital in suburban West Houston; and Texas Children’s Hospital The Woodlands, the first hospital devoted to children’s care for communities north of Houston. We have also created the nation’s first HMO for children, established the largest pediatric primary care network in the country and a global health program that is channeling care to children and women all over the world. Texas Children’s Hospital is also academically affiliated with Baylor College of Medicine, one of the largest, most diverse and successful pediatric programs in the nation. Texas Children’s is proud to be an equal opportunity employer. All applicants and employees are considered and evaluated for positions at Texas Children's without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, gender identity, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.

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