Marketing Analytics Specialist

2 weeks ago

Houston, United States Empower Pharmacy Full time

Position Summary:
Elevate your career to new heights as a Marketing Analytics Specialist at the heart of our dynamic marketing team. This crucial role empowers you to convert complex data into pivotal insights that propel strategic decisions forward. Positioned under the direct supervision of the Director of Marketing Technology & Operations, you will exploit advanced analytics tools like Salesforce and Power BI to amplify the effectiveness of our marketing initiatives.

Your responsibilities will include collaborating with various teams to establish and refine key performance indicators and crafting comprehensive measurement frameworks for our diverse marketing campaigns. You will play a key role in developing and executing sophisticated data collection strategies, ensuring a rich dataset from diverse sources. Your analytical prowess will also drive the creation of predictive models and segmentation techniques, enhancing the customization and targeting of our marketing communications.

This role is tailor-made for someone who is detail-oriented and thrives on analyzing data to uncover meaningful patterns and trends. If you excel in a fast-paced, innovative environment and are skilled at distilling complex information into clear, actionable insights, we invite you to join our journey toward groundbreaking discoveries and transformative marketing success.

Duties and Responsibilities:

- Utilizes Salesforce and other analytics tools to analyze marketing data, including campaign performance, customer behavior, and lead generation metrics.
- Collaborates with cross-functional teams to define key performance indicators and develops measurement frameworks for marketing campaigns.
- Designs and implements data collection strategies to capture relevant marketing data from various sources, including digital platforms, CRM systems, and market research.
- Develops dashboards, reports, and visualizations to communicate key insights and trends to stakeholders, enabling data-driven decision-making across the organization.
- Collaborates with cross-functional teams to identify opportunities for optimization and improvement in marketing strategies and campaigns.
- Provides insights and recommendations to enhance customer targeting, segmentation, and engagement strategies.
- Assists in the development and implementation of A/B testing and experimentation strategies to optimize marketing tactics and drive performance improvements.
- Stays abreast of industry trends and best practices in marketing analytics and data visualization, continuously seeking opportunities to enhance our analytics capabilities.
- Support the Director of Marketing Technology and Operations in various analytics-related initiatives and projects, as needed.
- Performs other duties as assigned.

While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the work day and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices. The employee is regularly required to move about the office and around the corporate campus. The employee is regularly required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. Vision abilities required by this job include close vision.

Knowledge and Skills:

- Strong analytical skills and proficiency in data analysis techniques, with the ability to translate complex data into actionable insights.
- Ability to convey complex technical concepts to non-technical stakeholders.
- Strong problem-solving skills and a proactive mindset, with the ability to identify opportunities for improvement and drive change through data-driven insights.

**Key Competencies**
- Customer Focus: Ability to build strong customer relationships and deliver customer centric solutions.
- Optimizes Work Processes: Know the most effective and efficient processes to get things done, with a focus on continuous improvement.
- Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives.
- Resourcefulness: Secures and deploys resources effectively and efficiently.
- Manages Complexity: Makes sense of complex, high quality, and sometimes contradictory information to effectively solve problems.
- Ensures Accountability: Holds self and other accountable to meet commitment.
- Situational Adaptability: Adapts approach and demeanor in real time to match shifting demands of different situations.
- Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Experience and Qualifications:

- Bachelor's degree in Marketing, Business Analytics, Statistics, or a related field.
- 3-5 years of experience in marketing analytics or a related role, with proficiency in Sale

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