Content Marketing Manager

1 month ago

Cedar Rapids, United States Geonetric Full time

Summary As our Content Marketing Manager & Writer, you have a proven track record as a strategic B2B marketing professional who drives key business through strategic campaigns and content development. In this role, you’ll put your writing skills to work turning data-driven insights into successful marketing content all while meeting the highest writing standards and optimizing for SEO. You’re a storyteller at heart, but one who understands the revenue impact of your efforts. You’ll merge complex data and consumer insights with creative best practices to write a variety of content pieces from blog posts to eBooks to website pages. You’ll build strong relationships interdepartmentally to manage an ever-evolving strategic content calendar and adapt to shifting priorities. Most importantly, you will help us fill all stages of our sales funnel with strategic content and campaigns that are high-performing lead magnets. To be successful in this role, you’ll move Geonetric forward by collaborating with internal business development, product and project teams, marketing externally to healthcare audiences, and increasing Geonetric’s brand awareness and sales pipeline.

Essential Duties and Responsibilities

Collaborate with the Marketing Director to develop strategic marketing campaigns to generate leads for our sales team, increase brand awareness, and position Geonetric as a thought-leader in the digital healthcare space

Define and implement Geonetric’s content strategy, aligning it with Geonetric’s vision and product strategy, and create and manage a content calendar that continually serves new information to our market

Produce high-performing assets that accelerate all parts of the sales funnel for our products and services

Translate complex software, digital experience, and technical jargon into meaningful, relatable copy that creates an urgency to act

Collaborate with our internal thought leaders to transfer their knowledge into content marketing pieces

Develop a variety of content, including blog posts, website copy, email campaigns, eBooks, sales product literature, speaking abstracts and case studies

Work across teams to identify and solve problems and ensure accurate, up-to-date, and thorough content

Strengthen the Geonetric brand and solidify our positioning on the leading edge of digital experience strategy in the healthcare vertical

Project manage a variety of diverse marketing projects, ensuring forward progression on quality work under tight deadlines

Education and Experience

Bachelor’s degree in Marketing, Communications, Journalism or related field

5 years of previous experience in related field required

Professional Skills

Experience writing content for B2B SaaS preferred

Experience with copywriting, content marketing, and sales enablement preferred

Experience with content management and SEO techniques preferred

In-depth experience with website platforms, CMSs, and DXPs preferred

Experience in an agency setting preferred

Proficiency in Google Analytics preferred

Web experience preferred (site development, web applications, digital services)

Other Skills and Abilities

In addition to being an amazing Content Marketing Manager & Writer, you’ll need to fit into our unique culture and be:

Self-organized.

There are no managers at Geonetric. You’ll be a part of a self-organizing team, with no one “supervising” you. You should naturally get a lot of high quality work done to completion without outside pressure.

A doer.

You need to be capable of identifying and resolving obstacles, using strong reasoning skills and creative thinking to get things done. You need to have a strong attention to detail, a drive for quality, and a willingness to see things through to completion.

Flexible.

You need to be able to work in an environment in which there is substantial ambiguity; things change rapidly and often, and you need to adapt to new ways of thinking.

Self-aware.

You need to be able to see yourself and your own behaviors from the perspective of others – and understand how your behaviors affect those of your peers on your self-organizing team.

Driven to improve.

You need to have a strong desire to be better tomorrow than you are today. You are constantly seeking ways to improve your own work. You’re passionate about your discipline.

A solid communicator.

You need to be able to take input from many sources, think through that information, and present concise, clear recommendations to technical and non-technical people.

#J-18808-Ljbffr

  • Marketing & Content Manager

    1 week ago

    Cedar Rapids, United States Cedar Rapids Kernels Full time

    Marketing & Content Manager If you have a passion and experience for marketing through content creation, a passion for sports and entertainment, and are creative and driven, this is the position for you.The focus of this full-time position will be on fulfilling our marketing strategy for the Cedar Rapids Kernels and Waterloo Bucks teams by overseeing...

  • Content Marketing Manager

    1 month ago

    Grand Rapids, United States Oktopost Technologies Full time

    Oktopost is revolutionizing the way companies connect with their customers and audiences. We enable B2B marketers fully manage and optimize social media to drive their businesses forward in a scalable and measurable way. Leading B2B organizations all over the world such as ACI Worldwide, Snowflake and Fujitsu are using Oktopost to improve and understand...

  • Digital Content Marketing Manager

    7 days ago

    Grand Rapids, United States Our Daily Bread Ministries Full time

    Position Summary The Digital Content Marketing Manager will manage the creation and distribution of digital content for Global Marketing teams to engage digital audiences, support ministry wide campaigns, and grow digital audiences across a variety of platforms. This role will support global teams in making their digital content more discoverable, engaging,...

  • Digital Content Marketing Manager

    7 days ago

    Grand Rapids, United States Our Daily Bread Ministries Full time

    Job DescriptionJob DescriptionPosition Summary:The Digital Content Marketing Manager will manage the creation and distribution of digital content for Global Marketing teams to engage digital audiences, support ministry wide campaigns, and grow digital audiences across a variety of platforms. This role will support global teams in making their digital content...

  • Content Marketing Specialist

    1 month ago

    Grand Rapids, United States Ada Bible Church Full time

    The Content Marketing Specialist works with the Senior Marketing & Sales Manager to help manage the Our Daily Bread Publishing (ODBP) digital storefront. Maintains content platforms for Our Daily Bread Ministries (ODBM) endorsed brands and branded products including My Utmost for His Highest, VOICES, and God Hears Her. Consults with the Director of Marketing...

  • Content Marketing Specialist

    2 weeks ago

    Grand Rapids, United States HexArmor Full time

    COMPANY OVERVIEW HexArmor is a leader in developing some of the most advanced PPE solutions in the industry. At HexArmor, we believe safety is not a luxury – it’s a necessity. Since day one, we have worked hand-in-hand with our customers to deliver innovative and effective PPE solutions to keep workers safe. We’re constantly breaking new ground in...

  • Deckorators Content Manager

    7 days ago

    Grand Rapids, United States UFP Industries Full time

    Are you a self-starter with an innovative mind? Here at UFP, we are always looking for opportunities to set ourselves apart from our competitors. Apply now to let your voice be heard and get your creative juices flowing! Welcome to Deckorators, where innovation meets outdoor living. As a leading brand in the realm of outdoor lifestyle products, Deckorators...

  • Deckorators Content Manager

    1 week ago

    Grand Rapids, United States UFP Industries Full time

    Are you a self-starter with an innovative mind? Here at UFP, we are always looking for opportunities to set ourselves apart from our competitors. Apply now to let your voice be heard and get your creative juices flowing! Welcome to Deckorators, where innovation meets outdoor living. As a leading brand in the realm of outdoor lifestyle products, Deckorators...

  • Content Management Specialist

    7 days ago

    Grand Rapids, United States Meijer Full time

    As a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family – take care of your career and your community! Meijer RewardsWeekly pay Scheduling flexibilityPaid parental leave Paid education...

  • Deckorators Content Manager

    7 days ago

    Grand Rapids, United States Deckorators Full time

    Deckorators Content Manager page is loaded Deckorators Content Manager Apply locations Grand Rapids, MI (Eagle Crest) time type Full time posted on Posted 2 Days Ago job requisition id R9009 Are you a self-starter with an innovative mind? Here at UFP, we are always looking for opportunities to set ourselves apart from our competitors. Apply now to let your...

  • Deckorators Content Manager

    7 days ago

    Grand Rapids, United States Universal Forest Products Full time

    Deckorators Content Manager page is loaded Deckorators Content Manager Apply locations Grand Rapids, MI (Eagle Crest) time type Full time posted on Posted Yesterday job requisition id R9009 Are you a self-starter with an innovative mind? Here at UFP, we are always looking for opportunities to set ourselves apart from our competitors. Apply now to let your...

  • Marketing Creative Content Designer II

    6 days ago

    Grand Rapids, United States Qualigence International Full time

    Job DescriptionJob DescriptionPosition Summary:The Marketing Creative Content Designer Level 2 combines their Graphic Design skills and Marketing experience to create the visual Marketing, and Sales Enablement assets that represent multiple brands. This individual develops, designs, and executes creative assets for multi-channel integrated brand, marketing,...

  • Marketing Assistant Internship

    4 days ago

    Grand Rapids, United States Cull Group Marketing & Design Full time

    Job DescriptionJob Description10-30 hours per week (flexible) Gain real-world experience in all aspects of marketing including content marketing, digital marketing, project management, website design and maintenance, design projects, etc.At Cull Group, our focus is on creative marketing and intelligent design. We work with clients (the group part) to...

  • Marketing Assistant Internship

    1 day ago

    Grand Rapids, United States Cull Group Marketing & Design Full time

    Job DescriptionJob Description10-30 hours per week (flexible) Gain real-world experience in all aspects of marketing including content marketing, digital marketing, project management, website design and maintenance, design projects, etc.At Cull Group, our focus is on creative marketing and intelligent design. We work with clients (the group part) to...

  • Digital Content Manager

    7 days ago

    Grand Rapids, United States smartdept. inc. Full time

    smartdept. inc. is searching for an entry-level Digital Content Specialist for a global multi-level marketing company client of ours, in Ada, Michigan . The ideal candidate will have 1-3 years of relevant experience . This is a full-time , remote or hybrid , 12 -month contract opportunity . The pay for this position is expected to be $28-$32/hr depending on...

  • Marketing Specialist

    7 days ago

    Cedar Rapids, United States Filtration Group Full time

    Overview: The Global Filter Marketing Specialist will report to the Director of Sales and will be based in Cedar Rapids, Iowa. The Marketing Specialist will be responsible for the marketing strategy and execution for Global Filter. They play a pivotal role in Global Filters success by serving as a key leader in the business development value stream. The...

  • Content Creator

    6 days ago

    Cedar Park, United States Infinite Recovery Full time

    Job DescriptionJob DescriptionJob Title: Content CreatorDepartment: MarketingSUMMARYDevelops, curates, and publishes engaging content across various platforms to support organizational goals. Creating written, visual, and multimedia content, implementing SEO best practices, monitoring audience engagement, and collaborating with team members. ESSENTIAL...

  • Content Creator

    1 month ago

    Grand Rapids, United States GR Pottery Forms Full time

    Job Summary: **Responsibilities**: - Develop content for websites, blogs, social media, and marketing materials - Conduct research to ensure content accuracy and relevance - Collaborate with the marketing team to create compelling copy - Optimize content for SEO strategies - Edit and proofread content before publication - Stay updated on industry trends and...

  • Marketing Manager

    2 weeks ago

    Grand Rapids, United States Viant Medical Full time

    Tuesday, April 2, 2024 Position Title: Content Marketing Manager Reports to: Sr. Director of Marketing Status: Full Time Description As the Content Marketing Manager , your responsibilities include leading and integrating marketing, technical, and sales efforts to create compelling content that engages customers , promotes the Viant brand , generates leads ,...

  • Marketing Manager

    1 month ago

    Grand Rapids, United States West Michigan Tourist Association Full time

    Join the dynamic team at the West Michigan Tourist Association (WMTA) as a Marketing Manager. WMTA, a cornerstone non-profit organization dedicated to showcasing the beauty and attractions of West Michigan for over a century, is seeking a talented individual to lead our marketing initiatives. This full-time position offers a unique opportunity to make a...