Vertical Brand Strategist Auto And Transportation
2 weeks ago
Vertical Brand Strategist - Auto and Transportation. TikTok. New York, NY, USA. BOOM Nuff said. What you'll do:
- Define strategic points of view and translate them into effective, breakthrough narratives for the Auto & Transportation category
- Craft and present thought leadership narratives to top Auto & Transportation marketers in partnership with Sales
- Partner with Insights, Creative Lab, Creator Solutions, and Client Solutions to source top trends and insights that bolster TikTok's positioning with Auto & Transportation marketers
- Educate and empower Auto & Transportation marketers to advertise on TikTok through innovative marketing programs that you concept and bring to life
- Collaborate with Sales on responding to select RFPs for key Auto & Transportation clients with creative strategies and product solutions that deliver on advertiser goals
- Demonstrate thought leadership, anticipate prospective and current advertisers' needs based on a keen understanding of digital marketing trends and challenges and provide proactive inspiration and recommendations
- Develop creative deliverables such as presentations, videos, one sheets and research-based collateral
- Multi-task across simultaneous projects and deadlines, collaborating with appropriate team members
- Facilitate brainstorms and capture cross-functional alignment within internal stakeholders
Qualifications
- 5+ years experience in a strategy role at a major Auto & Transportation company or on a respective account within a top-tier brand / media agency
- Experience working with and/or pitching to major Auto & Transport Manufacturing, Distribution, or related Platform advertisers
- Strong grasp on Auto & Transport culture and creators with a keen understanding of what is relevant and an eye for upcoming trends
- Ability to tell stories with your strategic thinking, and proof that you've done so successfully
- Entrepreneurial approach and a strong business acumen
- Comfortable in a start-up environment where you are required to dig in, work through problems, and navigate within whitespace - daily
Yes
**Experience**
6-9 years
**Date Posted**
August 18, 2021
**Managed By**
Kate Rinnan
* **Fitness & Wellness**
* **Stock Options**
* **Medical Benefits**
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