Demand Generation Specialist
3 weeks ago
Artisan Studios is a digital innovation consultancycomprised of strategists, engineers, and designers who are passionate about the potential of technology. We provide full-service technology strategy and solution services to global leaders tasked with bringing disruptive change to their organizations. Specializing in the retail, restaurant, and hospitality spaces, we help organizations thrive in the digital world.
We’re looking for a
Demand Generation Specialist
to join our team of Artisans
About the Role
The
Demand Generation Specialist
collaborates with both the Marketing and
Sales teams
to
develop and implement demand generation strategies to drive awareness, engagement, and conversion across various marketing channels
.
Key responsibilities
Create and execute multi-channel campaigns, including email, social media, and content marketing, to generate leads and nurture prospects through the sales funnel.
Collaborate with cross-functional teams, including marketing and sales, to align demand generation efforts with business objectives and ensure a seamless lead handoff process.
Utilize CRM tools (e.g., Salesforce, HubSpot, ZoomInfo) to track, analyze, and report on campaign performance metrics, lead conversion rates, and pipeline growth.
Conduct A/B testing and optimization of campaigns to continuously improve performance and increase ROI.
Stay up-to-date with industry trends, best practices, and emerging technologies in demand generation and marketing automation.
About the Candidate
You are a
strategic thinker with strong relationship-building capacity and exceptional interpersonal skills
. You have
analytical, data-driven cognitive skills while maintaining a creative outlook
. You enjoy
blending strategy and tactics
to create campaigns that drive brand awareness, lead generation, and revenue growth
.
Knowledge, Skills, and Experience
Bachelor's degree in Marketing, Business, or related field preferred.
2+ years of experience in demand generation, lead generation, or digital marketing roles.
Proven track record of developing and executing successful demand generation campaigns across multiple channels.
Proficiency in CRM and marketing automation tools (e.g., Salesforce, HubSpot, ZoomInfo).
Strong analytical skills with the ability to interpret data and derive actionable insights to optimize campaigns.
Excellent communication, interpersonal, and collaboration skills with a high emotional intelligence (EQ).
Self-motivated with a results-driven mindset and a passion for driving business growth.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Core Competencies
Customer-Focus -
Establishes and maintains effective customer relationships
Collaborates - Builds partnerships and works collaboratively with others to meet shared objectives
Strategic Mindset -
Creates competitive and breakthrough strategies that show a clear connection between vision and action
Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
Drives Vision and Purpose - Articulates vision and strategy in a way everyone can relate to, motivating others to action
More about our team
We’re a creative company with a deep and equal passion for strategy, technology and design. Our work is diverse, and so is our team. We’re committed to building a culture where differences are embraced. Our team is fantastic, but we've got room for you if you're interested...
More about our benefits
Our clients appreciate that we always bring our "A" game. But to do that consistently requires life balance—we get that. Flexible working hours and remote work environments give our staff the freedom to enjoy both their life and their career.
Additional information
We believe our differences make us stronger. To ensure our culture continues to incorporate everyone’s perspectives and experience, we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age or marital, veteran or disability status.
As a remote-first, digitally innovative technology consulting firm, we pride ourselves on our ability to meet the needs of our clients. This position requires constant operation of a computer, various software programs, and other electronic productivity tools. This position requires prolonged observation of a computer screen. Additionally, it requires regular participation in virtual meetings and training.
I consent to be contacted over SMS/Text for this job.
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