Marketing Research Manager

**General information**

**Ref #** 17662

**Remote?** No

**Ally and Your Career**

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Ally Financial only succeeds when its people do - and thats more than some clich people put on job postings. We live this stuff We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. Youre constantly evolving, so shouldnt your opportunities be, too?

**The Opportunity**

The Market Research Manager position works with the Senior Director of Research in the agile, data-led Marketing Research team. This position provides insights and measurement of our marketing campaigns from brief to wrap. The role will work directly with internal marketing partners, internal and external agencies, and external vendors to understand and provide actionable recommendations to support marketing. This will include using research data from multiple sources including syndicated, tracking, and ongoing research as well as partnering with agencies and analytics to tell a holistic story. This position has a high degree of independence and leadership, responsible for selecting the appropriate research tools, working with vendors to execute research, and creating and presenting reports to marketing partners and executives.

This position will work closely with the Research and Marketing teams to integrate all research results into the broader story of how Ally campaigns are performing overall and where there is further opportunity for improvement. Success in this position will be achieved by managing multiple priorities over the course of a day, being able to work both independently and as part of a larger team, building relationships with internal and external partners, and being able to quickly discover answers to business questions and explaining the impact to Ally in a clear and concise manner.

Ally work locations are Charlotte NC or Detroit MI - Hybrid schedule 3 days in office and 2 from home

**The Work Itself**

* Manage ongoing research on a day-to-day basis, including working with internal and external partners to understand and communicate available insights, as well as conduct separate analysis on existing data

* Collaborate with internal marketing partners to understand campaign goals, uncover knowledge gaps, and identify opportunities where syndicated, tracking, or ongoing research can provide actionable insights

* Incorporate campaign-level, goal-oriented measurement, and audience insights into marketing briefs

* Manage end-to-end brand lift research, including:

* Design campaign-level research and measurement plans

* Manage questionnaire design and testing, sample selection, data collection/fieldwork, analysis, and reporting with both internal and external partners

* Partner with marketing teammates to ensure all creative assets are tagged for accurate measurement

* Manage asset and media spend uploading into digital measurement platform

* Analyze and connect results from campaign-level studies to show holistic impact of marketing in partnership with other research team members

* Report and present research findings that relate to business issues and provide actionable business recommendations

* Build and maintain long-term repository of campaign performance from both internal and external partner reporting

* Partner with Research teammates to provide proactive insights and reporting based on leveraging custom brand-level and campaign-level studies in addition to integrating consumer trends and market intelligence.

* Manage strong, professional vendor relationships for primary and secondary research along with market and audience insights

**The Skills You Bring**

* BA / BS in market research, analytics, business, mathematics, statistics, or social sciences preferred

* 5+ years of experience focused in market research data analysis that incorporates a range of quantitative research including questionnaire design, insight generation, and report building required

* 2-3 years of experience measuring marketing campaign impact or directly working in digital marketing

* Deep curiosity, detail oriented, with a strong desire to understand and synthesize how the dots connect.

* Expertise with generating, reading, and interpreting data through data tables, cross-tabulations, regression, and factor analysis using statistical tools including R and Excel.

* Able to understand and explain results from advanced analytical analyses including drivers analysis, and descriptive and predictive modelling.

* Expertise with R, Excel, and PowerPoint with emphasis on analysis and visualization.

* Excellent written/verbal communication, including communicating non-technical and technical information in a clear, concise, and persuasive manner.

* Strong presentation skills, comfortable presenting and explaining ideas to others in both formal and informal settings. Able to adjust to the needs and preferences of the audience.

* Able to pull out a storyline from data, not just report numbers. Able to summarize key takeaways with implications for the business for executive level consumption.

* Takes initiative and shows a strong drive to follow through and complete what was started.

* Able to plan and organize job tasks and resources. Sets priorities to make sure work is finished on time and on budget.

* Able to handle and prioritize multiple projects simultaneously; effective at working cross functionally in a large, matrix organization.

* Experience working with marketing effectiveness tools from vendors such as Kantar and Dynata and their digital platforms a plus.

**How We'll Have Your Back**

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Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Allys total compensation - or total rewards - extends beyond your paycheck and is designed to support and enrich your personal and professional life, including:

* Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting.

* Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs.

* Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.

* Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts.

* Work-Life Integration: other benefits including LifeMatters Employee Assistance Program, subsidized and discounted Weight Watchers program and other employee discount programs.

Who We Are:

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Ally.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

**_Base Pay Range:_**

**Emerging:** 90000

**Experienced:** 120000

**Expert:** 150000

Incentive Compensation: This position is eligible to participate in our annual incentive plan