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Marketing Business Partner

3 months ago

Philadelphia, United States Michael Page Full time

The Business Partner is responsible for conceptualizing, driving, executing, socializing, and following up on marketing programs aligned with the go-to-market strategy for the key disciplines in NAM. Able to discuss and align plans with operations to execute revenue-generating marketing activities through candidate acquisition, B2B lead generation, and sales support campaigns.

Client Details

Our purpose at PageGroup is to Change Lives for our customers, our employees and our investors. We are customer-led, people-powered, and insight-driven, and everything we do is underpinned by our values:

We Earn Trust

We do the right thing, even when it is not an easy thing. It makes us different from other organisations. Being accountable and bringing our best is something we should do with pride, every day.

Grow Connections

We are connection-builders. We open doors, work together and take our customers further. We create a culture where everyone's welcome and where everyone can thrive.

Make a Difference

We keep looking forward, aiming to make a difference by being agile and adaptable. We are committed to being a driving force for positive change.

Description

  • Build strong internal stakeholder business relationships to understand business objectives and delivering projects of greater value to local markets
  • Manage and operate the assigned disciplines' marketing plan
  • Plan, drive and execute marketing programs to increase awareness and engagement with candidates
  • Plan and execute a B2B campaign to support the sales operations and help increase the job flow with the Channel team in the UK.
  • Proactively manage events programs for clients and prospects, conference & speaker opportunities. This must include planning, management and amplification of content.
  • Support the internal communications plan to effectively communicate marketing achievements in raising the profile for the marketing department;
  • Develop local marketing collaterals such as case studies, testimonials, client/candidate tools, newsletters, presentations, etc. that can be leveraged/ tailored locally;
  • Communicate plans to the business to provide insight and recommendation as a subject matter expert and informed advisor to the business.
  • Assess competitor & market best practices to identify improvements in campaigns, marketing programs, etc.
  • Generates strong comms processes to work with the UK channel Teams to implement campaigns (CRM, Digital, Content, Design)

Profile

  • Minimum of three years' experience of running multi-channel B2B campaigns to drive lead generation for a service based company
  • Knowledge of paid channels to drive campaign awareness including social advertising, PPC and remarketing
  • Experience of compiling content elements to support B2B nurturing across all stages of the sales funnel
  • Strong digital background
  • Experience of running brand awareness programs
  • Good project and program management skills
  • Data driven with knowledge of lead management and measuring ROI on campaigns
  • Event management experience including using these for driving engagement and awareness across digital and social channels
  • Strong organizational, analytical, strategic thinking and problem solving skills
  • Excellent oral and written presentation skills
  • Good team work capabilities
  • Ability to talk to different stakeholders
  • Communicate with clarity and respect
  • Lead with authenticity and customer centricity
  • Drive a collective and continuous-learning environment

Job Offer

Competitive base salary, bonus, and benefits.

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.