Senior Marketing Manager, Patient Marketing
4 weeks ago
At AstraZeneca, we work together across global boundaries to make an impact and find answers to challenges. We do this with the utmost integrity even in the most difficult situations because we are committed to doing the right thing. We continuously forge partnerships that help pursue world-class medicines in new ways, combining our people’s exceptional skills with those of people from all over the globe.
The Oncology therapy area at AstraZeneca is unparalleled. We have built and strategically acquired one of the most promising Oncology pipelines in the industry. You will be among inspiring oncology industry leaders who will keep you engaged and empower you to be the best. We seek out opportunities to do dynamic and significant work which means we won't just follow the same course of action time and again if we can see potential in a different way of building life changing medicine. We share a collective sense of urgency - to defeat cancer and improve the lives of cancer patients. In addition to being one of the world's leading pharmaceutical companies, AstraZeneca is proud to provide a unique workplace culture that inspires innovation and cross-boundary collaboration. Within this environment employees are empowered to express diverse perspectives, and are made to feel valued, energized and rewarded for their ideas and creativity.
The Senior Marketing Manager, Patient Marketing will be responsible for the strategic planning and tactical execution for our consumer marketing plans. Key areas of focus for this role include the following: understanding key consumer and market insights, developing a comprehensive patient-facing marketing strategy and tactics with clear performance metrics, leading consumer digital strategy, and integration with HCP marketing.
This position will report directly into the marketing team, and will work in close partnership with marketing colleagues across the entire team.
This position is based at our Gaithersburg, MD campus, headquarters.
Key Accountabilities:
Develop consumer/patient marketing strategy, tactical planning, and execution
Help to identify unmet needs throughout patient treatment journey and collaborate cross-functionally to develop impactful solutions to patients
Facilitate development and execution of unbranded initiatives to support patient/caregiver education
Translate the brand science and strategy into consumer-friendly terms in an effort to make a positive impact on patients' lives
Lead partner agency relationships, workflow and related expense budgets
Establish and report on consumer marketing critical metrics
Lead development and evolution of CRM strategy and program execution for patients
Build alliances with internal team members such as Patient Advocacy, Business Insights and Analytics, Corporate Affairs, Brand Team, Payer Access Strategy members to help with cross-functional planning and to ensure a strong, evidence-based approach to support the delivery of consumer materials
Partner closely with agency to ensure efficient delivery of consumer deliverables, including efficient workflows and impactful, insights-driven content
Ensure legal/regulatory compliance and medical accuracy of all marketing materials
Qualifications
Minimum of Bachelor’s Degree in relevant field
Confirmed experience in driving Direct-to-Consumer creative campaigns and media strategies
Prior commercial experience with consumer or HCP marketing experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: consumer marketing, HCP marketing, new product planning, brand marketing, sales, or market research/analytics, strategic planning
Preferred Qualifications
MBA in relevant field
Oncology, rare disease or specialty care experience highly preferred
Understanding of U.S. Oncology landscape including Community Oncology and Hospital Oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy partners
Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, leading ad agency, providing direction on annual budget planning)
Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
Product launch experience
Skills
Excellent communication skills (verbal and written)
Confirmed collaboration skills – internal, cross-functional, and external
Demonstrated strategic thinking skills
Ability to lead sophisticated projects and remain focused in ambiguity
Confirmed ability to lead without authority
Ability to gauge the feasibility, impact and risks of proposed programs
Comfort operating in a highly regulated environment and industry
High ethical standards and personal integrity
When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working give us the platform we need to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn’t mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our outstanding and daring world.
Next Steps -- Apply today
Are you ready to bring new insights and fresh thinking to the table? Brilliant We have one seat available, and we hope it’s yours.
To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience -- it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them.
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