Senior Performance Marketing Manager
1 month ago
Permanent employee,Full-time·
München
Deine Benefits
Ein dynamisches, gründergeführtes Unternehmen mit erfolgshungrigen Kollegen, flachen Hierarchien und kurzen Entscheidungswegen
Wir begleiten dich bei deiner Karriere, wachse gemeinsam mit trbo
Regelmäßige Schulungen durch unsere Experten
Ein angenehmes Arbeitsklima, geprägt von sehr gutem Kollegen-Zusammenhalt
Ein innovatives, kreatives Arbeitsumfeld mit Raum für deine Ideen
Arbeite remote, hybrid oder komm ins schönste Büro Münchens mit Dachterrasse, modern ausgestatteten Arbeitsplätzen und vollem Kühlschrank
Work from Anywhere - Gerne prüfen wir für dich die Option, aus dem Ausland zu arbeiten
Attraktive Vergütung, 30 Tage Urlaub, flexible Arbeitszeiten und viele Extras wie z.B. regelmäßige Team-Events (Wiesn, Sommerfest, Charity Tage uvm.)
Und damit du deine Batterien zusätzlich aufladen kannst, gibt es bei trbo die Charging Days on top
Strategische Entwicklung und Umsetzung von B2B Performance Marketing Kampagnen zur Generierung von qualifizierten Leads für unsere SaaS Produkte
Eigenständige Planung, Steuerung, Überwachung und Optimierung von Google Ads & Remarketing Kampagnen mit Fokus auf Leadgenerierung und ROI Maximierung
Verantwortung der LinkedIn Ad Strategie für die Bewerbung von Events als auch Generierung von Leads mit Fokus auf B2B Zielgruppen
Tracking Set-up inkl. Event- und Conversion-Tracking in Google Analytics und Google Tag Manager
Kontinuierliche Analyse und Optimierung der Kampagnen und der Website Performance durch Tracking Tools wie Google Analytics inkl. Ableitung und Umsetzung von Handlungsempfehlungen
Erstellung von SEO-optimierten Landingpages sowie Aufsetzen und Durchführung von A/B Tests zur Conversion Optimierung dieser
Enge Zusammenarbeit mit dem Sales-Team, Produktmanagement und Content Marketing zur Abstimmung der Leadgenerierungs-Maßnahmen
Monitoring von Branchen-Trends, Wettbewerbs-Aktivitäten und neuen Technologien im Marketing inkl. Identifikation von Maßnahmen für trbo
Budgetverantwortung, regelmäßiges Reporting und Sicherstellung der Zielerreichung in Bezug auf die definierten KPIs für die Leadgenerierung durch Performance Kanäle
Dein Profil
Bachelor-Abschluss in Marketing, BWL oder vergleichbare Ausbildung
Mind. 3 Jahre Berufserfahrung im B2B Performance Marketing mit nachweislichen Erfolg in der Leadgenerierung im SaaS Umfeld
Expertenkenntnisse in Google Ads, Google Analytics und LinkedIn Ads
Fundierte Kenntnisse im Umgang mit SEO-Tools
Analytisches Denken sowie ein data-driven Marketing-Verständnis
Erfahrungen im Aufbau von Conversion-optimierten Websites in Wordpress
Exzellente Kommunikationsfähigkeiten schriftlich und verbal, Teamfähigkeit
Sehr gute Selbstorganisation mit hervorragenden Projektmanagement-Skills, Fähigkeit, mehrere Projekte gleichzeitig in einem schnelllebigen Umfeld voranzutreiben
Zertifizierungen in Google Ads, Google Analytics und anderen relevanten digitalen Marketing Plattformen sind von Vorteil
trbo ist führender Anbieter für dynamische Onsite-Personalisierung, Optimierung und Testing. Das Portfolio umfasst Leistungen von Personalisierungs- und Chat-Lösungen bis hin zu Guided Selling- und Inspirational Shopping-Tools. Die KI-basierte Technologie ermöglicht Website-Betreibern so, den richtigen Kunden zur richtigen Zeit die richtige Botschaft zu senden. Hierfür wird das Nutzerverhalten anhand von über 50 Datenpunkten analysiert und durch Datenschnittstellen zu anderen Tools wie CRM-, ESP- und Tracking-Systemen angereichert. Über die einfache Self-Service Plattform können trbo User maßgeschneiderte Website-Inhalte erstellen, personalisierte Empfehlungen ausspielen und über A/B- und Multivarianten-Tests stets den Erfolg der Maßnahmen im Blick behalten. Weltweit führende Marken aus allen Branchen wie L'Oréal, WeightWatchers, Eddie Bauer, Ecco und Porsche Design vertrauen auf die umfassenden Services von trbo. trbo wurde 2013 von CEO Felix Schirl gegründet und hat seinen Hauptsitz in München, Deutschland, sowie eine US-Niederlassung in Miami, Florida.
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