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Performance Marketing Analyst

4 months ago

Orlando, United States Boundless Learning Full time

At Boundless Learning, we are empowering our partners to deliver exceptional experiences that expand opportunities for learners around the world. We put learner success at the heart of everything we do, empowering our partners to deliver personalized, learner-centric experiences that boost access and create economic mobility. At Boundless Learning you’ll have the opportunity to collaborate with passionate, diverse teams, where your ideas are valued, and your expertise is respected. Join us on this meaningful journey towards transforming education and making a lasting difference in the lives of learners worldwide.


Position Summary

The Performance Marketing Analyst will report to the Manager, Paid Media, and assist management of paid media programs for our Academic Partners. The person in this position should have in-depth experience with data analysis with a heavy background using Salesforce, Tableau, Excel and Powerpoint. In addition, this person should have experience of working with cross-functional teams, both internal and external, managing multiple projects simultaneously, and be comfortable with cross-checking data in paid media platforms (Google, Bing, LinkedIn, Meta and Reddit). This key team member must have excellent interpersonal and written communication skills.


Primary Responsibilities

  • In collaboration with Paid Media Manager, assist with building and updating reporting decks for our Relationship Management team to use when meeting with Academic Partners.
  • Assist with management of agency relationship to ensure strong foundation of business needs, partner and program nuances, and delivery of expectations.
  • Partner with external agency to structure, launch, and manage campaigns using relevant third-party advertising platforms.
  • Help identify data integrity issues and help troubleshoot to solve them.
  • Identify and communicate digital trends and assess risk/adjust media plans accordingly.
  • Assist in providing marketing & enrollment leadership team performance updates through the use of data visualization.
  • Other duties as assigned.


Requirements

  • Bachelor’s degree required.
  • 4+ years of experience in Data Analyzation preferably within performance marketing and either client side or agency.
  • Comfort around Salesforce & Tableau, building reports and checking data is funneling in correctly.
  • Excellent written and oral communication skills, with exceptional attention to detail.
  • Strong commitment to timelines, accuracy, and professionalism.
  • Team player and positive attitude in a results-driven environment.
  • Knowledge of digital and mobile marketing landscape and trends.
  • Strong analytical and excel skills.
  • Ability to work in a fast-paced, changing environment with all levels of management.


Competencies

  • Intellectually curious and collaborative in nature
  • High ability to adapt with change and approach problem solving with creativity and openness
  • Learns quickly when facing new problems, open to change and improvement, enjoys challenges and finding solutions.