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Senior Associate Brand Manager

3 months ago

Boise, United States Darigold Full time

Darigold is looking for a Senior Associate Brand Manager, who is a dynamic leader and growth-oriented brand marketer, to join our team in further establishing Darigold as a world-class brand. As a member of the Darigold Brand team, you will play a critical role in driving brand-building, portfolio management, and innovation strategies for our milk and coffee creamer portfolios. A successful candidate will be a strategic, data-led decision maker who is collaborative and highly capable of delivering results in a fast-paced, entrepreneurial environment.

What You Will Do

  • Brand Champion: Lead efforts to elevate the Darigold brand with consumers, customers, and internal stakeholders.
  • Strategic Insights: Utilize consumer insights to develop and execute effective brand marketing and innovation strategies.
  • Marketing Strategy: Develop and implement comprehensive marketing strategies to drive awareness, conversion, and loyalty for the Darigold brand in the competitive value-added milk and coffee creamer space.
  • Innovation: Lead innovation and portfolio optimization projects with key stakeholders.
  • Performance Management: Analyze business performance metrics such as market share, volume, revenue trends, and competitive performance to optimize P&L and market growth.
  • Marketing Mix: Collaborate with cross-functional teams to develop and align on product features, pricing strategies, promotional plans, and financial performance goals.
  • Market Research: Partner with internal and external consumer insights partners to conduct qualitative and quantitative research to drive informed decision-making.
  • Cross-Functional Collaboration: Work closely with cross-functional teams to assess feasibility, commercialize innovations, and successfully launch new products.
  • Customer Engagement: Develop compelling customer sell-stories to enhance omni-channel distribution and Darigold product performance.
  • Strategic Planning: Support leadership in strategic planning initiatives.
  • Leadership and Team Building: Be a positive and visible leader within the organization, fostering an inclusive, high-performing, and engaged team environment.
What You Bring
  • Experience: 3+ years of progressive experience in brand management and/or marketing, preferably within the Food & Beverage or CPG industry.
  • Strategic Acumen: Proven track record in executing strategic marketing initiatives, portfolio optimization, and new product development.
  • Financial Management: Strong understanding of marketing and financial principles with experience in P&L management.
  • Leadership Skills: Demonstrated ability to drive results, effective leadership, and cross-functional team collaboration.
  • Consumer Insights: Proficiency in consumer insights and primary research methodologies (e.g., concept testing, focus groups, home use testing).
  • Entrepreneurial Spirit: An innovative problem solver with a growth-oriented mindset.
  • Communication: Excellent communication skills with the ability to articulate strategies and insights effectively.
  • Education: Bachelor's degree required; MBA preferred.
This role offers a unique opportunity to make a significant impact on the growth and success of the Darigold brand nationally. Please, join us in our mission to delight consumers every day.

Benefits of Working at Darigold

We understand that as an employee, benefits that support you and your family in and out of work are important. We're proud to offer eligible positions a competitive total rewards package that includes:
  • Employer 401K contribution of up to 9%
  • Comprehensive medical, dental & vision benefits
  • Employer paid life & disability coverage
  • Paid time off and paid holidays
  • 8 weeks paid parental leave
  • Education assistance
  • Employee assistance program
  • Flexible hybrid working arrangement where applies (up to 2 days/week after initial 90 days and approval by hiring manager and HR)
  • Access to great dairy products & participation in our employee butter purchase program


Our Commitment to Diversity

Achieving our vision to Lead Dairy Forward requires cultivating and supporting a team with varying backgrounds, experiences, and perspectives. We are committed to providing a workplace based on mutual respect where all employees feel included and can bring their best and authentic selves to work every day. We are proud to be an Equal Opportunity Employer and Affirmative Action Employer. We welcome all qualified applicants without regard to race, color, national origin, sex, gender identity and expression, age, sexual orientation, veteran status, disability, marital status, creed, religion, genetic information or any other characteristic protected by federal, state, or local law. As a condition of employment applicants offered a role will be required to successfully pass our pre-employment background screen, receive a negative drug screen result & confirm eligibility to work in the U.S. We participate in E-Verify - please follow the links for details, English / Spanish & view our Right to Work Statement, English / Spanish.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)