Senior Brand Manager

4 weeks ago


Austin, United States Ziff Davis Full time

Description Position at Ziff Davis Shopping Ziff Davis Shopping helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands. Our domestic brands include RetailMeNot, Offers.com, Blackfriday.com, TechBargains and more. We also run the leading Cash Back, Reward and Coupon codes brands in the UK (Voucher Codes). We are currently looking for a Senior Brand Manager to add to our dynamic team. What You'll DoDevelop a deep understanding of our portfolio of brands, audiences and their needs in order to develop compelling communications and campaigns to engage and grow target audiencesWork with a team of multidisciplinary strategists (brand, social, communications and paid marketing) to orchestrate brand planning with a focus on uncovering strong insights and developing inspiring creative briefs to elevate the brand's creative productSupport execution of creative advertising campaigns alongside creative lead to deliver against brand KPIs. Use data to optimize performance across media channels and inform future campaigns. Ensure brand advertising aligns with the marketing funnel and consumer journey.Lead a team of brand specialists and manage their professional growth in a collaborative, progressive mannerServe as a steward of information about each brand across the portfolio to create alignment and ensure consistency in how we talk about our brands and products internally and externallyWork with Head of Brand to lead portfolio positioning architecture and brand guidelines to elevate how our internal team members, consumer users and merchant partners think and speak about our productsAct as a crucial cross-functional partner for brand and product marketing campaignsSupport Head of Brand in making strategic brand investments, manage contract negotiation with partners, and support invoice submission and approval of freelancers and agency partners.Analyze and report on key metrics; adjust strategy as needed, report progress to executive team membersWho You Are6-8 years of experience in a brand, integrated marketing, campaign management or general marketing role3+ years of experience working with in-house creative teams, ideally within the consumer marketing and/or ecommerce spaceExperience in creative/brand strategy with two or more years leading a teamPrior experience driving brand strategy and day-to-day execution in a cross-functional organizationA sophisticated understanding of the brand planning process and how it applies across disciplines (brand, digital, social, and design)Exceptional writing skills and ability to translate complex topics into cross-functional presentationsAbility to multi-task and prioritize projects in a dynamic, fast-paced environmentCollaborative team player with great interpersonal skills and the ability to work cross-functionallyAbility to deliver feedback thoughtfully and receive it gracefullyStrong project management skills and attention to detailWe Offer Great Benefits: Company-sponsored medical, dental, and vision insurance (including domestic partner coverage) + pet insuranceFlexible Vacation / Paid Time OffCharitable Giving Programs that include Paid Time off to volunteer and donation matchFamily Planning Programs like MAVEN Fertility ConciergePregnancy and Paid Parental Leave (up to 16 weeks)401K savings plan with employer match Employee stock purchase program (ESPP)Wellness Programs: Gym reimbursement, Lose It and Calm subscriptionsHybrid, Remote and Flexible work arrangementsDiverse and inclusive employee resource groups where you can collaborate with teams across the company while making an impact in the areas that most excite youU.S. Equal Employment Opportunity/Affirmative Action InformationIndividuals seeking employment at Ziff Davis are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. You are being given the opportunity to provide the following information in order to help us align with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.Ziff Davis Shopping is a business unit within TSE. A division of Ziff Davis, Inc. #shoppingshared



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