Senior Social Media Strategy Lead

Join to apply for the Senior Social Media Strategy Lead role at Jobright.ai 1 day ago Be among the first 25 applicants Join to apply for the Senior Social Media Strategy Lead role at Jobright.ai Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: BILL is a rapidly growing Fintech company committed to empowering businesses with innovative financial tools. They are seeking a Social Media Strategy Lead to develop and execute a comprehensive social media strategy that enhances brand presence and drives business outcomes through engagement and audience growth. Responsibilities: Develop and execute a full-funnel, channel-specific social strategy that drives engagement and connects social to business outcomes like awareness, acquisition, and product adoption Translate brand and business objectives into creative social campaigns that resonate with audiences and reflect cultural relevance Lead end-to-end campaign execution in partnership with creative teams, or self-produce content when needed Identify, engage, and activate influencers and platform partners to expand reach beyond owned channels Design integrated strategies that include social, community, advocacy, and user-generated content Use data and insights to measure, analyze, and optimize performance Establish regular reporting cadences to evolve strategy and drive continuous improvement Write social-first copy, create short-form video, and produce content quickly when needed Build scalable programs that amplify employees and executives as brand advocates Help evolve the team structure and operating model Develop systems for planning, production, publishing, and measurement that support scale and efficiency Qualifications: Required: 7+ years of experience in social media strategy, brand marketing, or content creation, ideally with a mix of B2B and B2C Experience as the head of social at a company or owning the social function Experience managing external agencies or teams Experience analyzing and optimizing performance to improve campaign effectiveness and ROI Experience activating influencers, creators, or thought leaders in brand or product campaigns A portfolio that demonstrates social media programs youve scaled to drive awareness, engagement, and measurable business impact Fluency in platform-specific trends and metrics across LinkedIn and Instagram Ability to write social-first copy and do light creative execution, including short-form video editing Experience building systems and scaling social programs, not just executing them Preferred: Familiarity with TikTok and YouTube strategy Experience designing integrated strategies across social, community, and advocacy ecosystems Background working across B2B and B2C brands Interest in social media trends and how brands can build trust and community online Comfort working in fast-paced or ambiguous environments Collaborative approach and experience working effectively across teams, including with executives Interest in experimenting with new platforms and formats Company: BILL is a developer of financial automation software for small and midsize businesses (SMBs). Founded in 2006, the company is headquartered in San Jose, California, USA, with a team of 1001-5000 employees. The company is currently Public Company. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Industries Software Development Referrals increase your chances of interviewing at Jobright.ai by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Get notified when a new job is posted. Sign in to set job alerts for Social Media Manager roles. 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