Associate Director, Sales and Guest Services

2 weeks ago

Portland, United States SEMpdx Full time

JOB PURPOSE

The Associate Director of Marketing and Guest Services is a key leader for Theatre Under The Stars marketing department, with a focus on tactical operations and the ability to help build the infrastructure for a stronger audience development function. The Associate Director will help lead the tactical approach to all marketing, communications, and guest services initiatives for TUTS. The scope of work will include research, analytics, budget and reporting with direct oversight of all guest services functions and coordination of company-wide communications processes. Working closely with the Director of Marketing and Communications, this role is designed to be the tactical balance to the departments strategic approach to growing a sustainable audience base. Additionally, this position will help lead the organization in its use and

understanding of Tessitura as a database, ticketing system, and CRM.

DUTIES AND RESPONSIBLITIES

* Working with the Director of Marketing, develops research, reporting and tactical initiatives to identify, cultivate and retain audiences for live musical theatre productions and digital events including subscription sales, single ticket campaigns, membership programs, group sales efforts, schools, and other sales initiatives.

* Working with the Director of Marketing, leadership, and consultants, helps to develop ticketing price models. Maximize ticket sales by implementing dynamic pricing strategies in coordination with overall organizational goals.

* Directly supervises Box Office Manager, Guest Services Manager and Gift Shop/Merchandise, with a focus on increasing guest loyalty through providing a consistent high-quality guest services experience.

* Develops data-driven reporting and analytics to help generate sales, focus financial, and statistical analyses to effectively track and optimize performance.

* Assists the Director of Marketing and Communications in the creation of annual marketing expense and revenue budgets, including the generation of ticket revenue projections based on historical sales trends.

* Oversee the ongoing management of the budget, including processing, reconciling, and tracking departmental expenses.

* Along with the Director of Marketing, manage relationships with related third-party vendors including print vendors, mail houses, and telemarketing firms to manage institutional CRM strategies that drive ticket sales through direct mail, telemarketing and e-commerce tactics; coordinates list trades with external partners.

* Coordinates with other internal departments to ensure CRM best-practices are followed across all institutional communications. Assist with cross-departmental strategies to maximize revenue generation and all institutional advancement initiatives.

* Conducts audience and market research, inclusive of the customer experience.

* Coordinates with Audience Development Manager to cultivate new audiences and develop deeper relationships with our guests.

* Serves as one of the companys internal Tessitura leaders QUALIFICATIONS:

* Minimum 3 years in a marketing and communications operations role for performing or visual arts organizations, preferably in a managerial role.

* Strong experience with developing or implementing sales tactics for live ticketed events.

* Strong analysis skills with the ability to build and understand reporting.

* Experience with Tessitura or other similar CRM/ticketing platforms required.

* Strong writing and presentation skills.

* Strong commitment to exemplary customer service and to working with diverse groups in terms of gender expression, race, sexual orientation, religion, ability, age, class, and immigration status.

* Ability to solve problems with creativity and efficiency and demonstrates exemplary attention to detail and accuracy.

* Excellent planning and organizational skills with the ability to manage multiple priorities while ensuring work is completed in a timely and productive manner.

* Ability to work in a fast-paced environment while maintaining healthy relationships with co-workers

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