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Email Automation Specialist

2 months ago

Minneapolis, United States Thermo Fisher Scientific Full time

Work Schedule Standard (Mon-Fri) Environmental Conditions Office Job Description At Thermo Fisher Scientific, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life – to enable our customers to make the world healthier, cleaner and safer. We provide our teams with the resources needed to achieve individual career goals while taking science a step beyond through research, development and delivery of life-changing therapies. Our work in specialty diagnostics – from providing diagnostic assays and instruments to clinical monitoring across disease stages – improves the diagnosis and management of blood cancers and immune system disorders. Your determination to put patients at the heart of every decision will improve health outcomes that people and communities depend on – now and in the future. The Binding Site, part of Thermo Fisher Scientific, is a global leader in specialty diagnostics that provides diagnostic assays and instruments to improve the diagnosis and management of blood cancers and immune system disorders. The Binding Site Freelite offering is widely recommended for multiple myeloma diagnosis and monitoring across all stages of the disease by major clinical guideline publications. Discover Impactful Work: We are looking for a Marketing Automation Specialist who can provide the leadership needed to continue developing our bold digital strategies. You will develop and run omni-channel marketing campaigns in Salesforce Marketing Cloud and Marketo to drive customer acquisition, retention and engagement. As a qualified candidate, you will be responsible for implementing integrated campaigns and driving the adoption of standardized processes. You will also play a key role in implementing segmentation strategies, building robust customer journeys, and establishing engagement scoring and dashboards. Do you have a consistent track record in digital marketing, exceptional project management skills, and a passion for getting results? This role is for you Why Join Us: An opportunity to reshape the future of healthcare marketing Competitive compensation and benefits package. Continuous learning and growth opportunities. Education: Bachelor’s degree required A Day in the Life: Develop a comprehensive marketing automation strategy and roadmap aligned with business objectives, using market trends and competitor activity insights. Lead cross-functional teams throughout the development lifecycle, from conceptualization to launch and maintenance, ensuring high availability and reliability of marketing automation infrastructure. Monitor marketing automation platform performance and apply data analysis techniques to evaluate product and market performance, making data-driven decisions. Lead vendor relationships and be responsible for the development of specific projects, driving toward end-state architecture for all data flows and integrations. Collaborate with Commercial Operations & Analytics teams to forecast capacity needs and project execution for roll-out of marketing automation strategies ensuring alignment with business needs. Understand audience and digital marketing teams' needs resolving issues and delivering outstanding experiences through optimal campaign execution and reporting. Establish standard methodologies for efficient campaign execution, driving maximum return on investment and increasing conversions from campaigns. Keys to Success: Be responsible for the management and optimization of marketing technologies, including CRM systems, marketing automation platforms, and analytics tools, to enhance customer engagement and drive business growth. Develop and supervise an optimized digital strategy to drive engagement and customer acquisition. Work with internal teams to translate business needs into technical execution for direct mail (email) campaigns: including targeted, nurture and trigger email programs. Advises marketing campaign requestors of best practices with regard to marketing automation capabilities, testing and projected results. Build and implement marketing campaigns via Salesforce Marketing Cloud and Marketo – activities include but not limited to, campaign flow builds, email creation, outbound landing page creation, form creation, and media placement tracking. Ensure brand compliance. Continue to develop through marketing automation education & participation in online communities to enhance learning opportunities. Build and maintain HTML templates, landing pages and forms. Ensure compliance with PDX, SDG and corporate policies. Run and report analytical tracking and performance. Experience: 3-5 years of proven experience in marketing automation strongly preferred. Experience in a regulated environment and or life sciences a plus. Proven track record of leading platform launches. Thorough understanding of platform integration, DevOps with agile and lean methodologies driving iterative & incremental product development. Experience in Salesforce Marketing Cloud, Marketo, or other Marketing Automation System is preferred. Eloqua Master is a plus. Understanding of key digital marketing strategies and concepts. Proven understanding of HTML and CSS strongly preferred. Skills & Abilities: Ability and willingness to travel up to 25% including occasional weekends and international travel. Excellent analytical and problem-solving skills, with the ability to use data-driven insights to advise marketing strategies and optimize execution. Exceptional communication and interpersonal skills that lend to effective cross-functional collaboration across teams. Strong project management experience with the ability to prioritize and run multiple initiatives simultaneously, while ensuring deadlines and goals are met. Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status. Accessibility/Disability Access #J-18808-Ljbffr