Vice President, eCommerce

1 month ago

Walnut, United States APEC Water Systems Full time

Responsibilities:
E-commerce Strategy Development:
•Develop and execute comprehensive e-commerce strategies to drive revenue growth, increase market share, and enhance brand awareness.
•Identify emerging trends, consumer insights, and competitive dynamics to inform e-commerce strategies and tactics.
•Oversee all aspects of the E-commerce and marketing's presence on the Amazon platform, ensuring product listings, descriptions, images, and pricing are optimized for maximum visibility, conversion, and customer satisfaction.
•Win in the following Installed Solutions product categories on Amazon and all other online market places: Countertops, UTS, ROs, Softeners, and Whole House Systems, etc.
•Collaborate with cross-functional teams to align e-commerce initiatives with overall business objectives.
•Lead the voice of customer through customer service team.
Website Management and Optimization:
•Oversee the design, development, and maintenance of the e-commerce website to ensure optimal functionality, usability, and performance.
•Implement best practices for website optimization, including SEO, user experience (UX) design, and conversion rate optimization (CRO).
•Monitor website analytics and performance metrics to identify opportunities for improvement and drive continuous optimization.
Merchandising and Product Management:
•Lead merchandising efforts to curate product assortments, optimize product placement, and drive cross-selling and upselling opportunities.
•Work closely with product teams to launch new products, manage inventory levels, and maximize product visibility and discoverability.
•Implement pricing strategies, promotions, and merchandising tactics to drive sales and margin growth.
Digital Marketing and Customer Acquisition:
•Develop and execute digital marketing campaigns to drive traffic, acquire new
customers, and increase customer engagement and retention.
•Utilize digital channels, including search engine marketing (SEM), social media, email marketing, and affiliate marketing, to reach target audiences and achieve business objectives.
•Analyze campaign performance, optimize marketing spend, and leverage data-driven insights to drive continuous improvement and ROI.
Cross-Functional Leadership and Collaboration:
•Foster collaboration and alignment across cross-functional teams, including marketing, sales, operations, and IT, to support e-commerce initiatives and drive business growth.
•Provide leadership and mentorship to e-commerce team members, fostering a culture of innovation, accountability, and continuous improvement.
•Collaborate with senior management to provide strategic guidance and insights on e-commerce trends, opportunities, and challenges.

Requirements:
•Bachelor's degree in Business, Marketing, E-commerce, or related field; MBA preferred.
•10+ years of experience in e-commerce leadership roles, with a proven track record of driving revenue growth and achieving business objectives.
•Deep understanding of e-commerce principles, best practices, and emerging trends.
•Strong analytical and problem-solving skills, with the ability to leverage data and analytics to drive informed decisions and measure performance.
•Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and influence key stakeholders.
•Experience working with e-commerce platforms, content management systems (CMS), and digital marketing tools.
•Proven leadership and management skills, with the ability to inspire and motivate teams to achieve results in a fast-paced, dynamic environment.

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