Content Marketing Coordinator

3 weeks ago

Overland Park, United States CareerBuilder Full time

Job Description

Job Description

We are looking for a talented and creative individual to join our marketing team as a Content Marketing Coordinator. The Content Marketing Coordinator will be responsible for developing engaging and compelling content that resonates with our target audience across various digital platforms. This role requires a combination of strong writing skills, creativity, and a deep understanding of digital marketing trends. Position could be Full-time or Part-time.
Essential Functions
Develop content strategies aligned with marketing objectives to attract, engage and convert our target audience.
Create high-quality written content for various channels, including website copy, blog posts, social media posts, email campaigns, case studies, eBooks, whitepapers and more.
Collaborate with cross-functional teams to brainstorm and generate content ideas that support marketing campaigns, product launches and brand initiatives.
Conduct thorough research on industry trends, customer preferences and competitor activity to inform content planning and creation.
Optimize content for search engines (SEO) by incorporating relevant keywords, meta tags and optimizing content structure for improved discoverability.
Develop compelling calls-to-action (CTAs) to drive user engagement and conversion across all content touchpoints.
Additional Responsibilities
Manage content calendars and schedules to ensure timely delivery of content across all channels, coordinating with internal stakeholders and external contributors as needed.
Monitor content performance using analytics tools (e.g., Google Analytics, social media insights) and generate reports to track key metrics and measure the effectiveness of content initiatives.
Requirements
Field of study in Marketing, Communications, Journalism, English or related field preferred.
Experience in content creation or copywriting.
Exceptional writing skills with a keen eye for detail and the ability to adapt writing style to different audiences and platforms.
Strong understanding of digital marketing principles, including SEO, content marketing, social media and email marketing.
Proficiency in Microsoft Office Suite required.
Creative thinker with a passion for storytelling and generating innovative content ideas.

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