Director of Database Marketing

4 weeks ago

St Paul, United States CareerBuilder Full time

The Opportunity
As the Director of Database Marketing for Mille Lacs Corporate Ventures (MLCV), you will develop, maintain and execute the database function for the casinos.

What you get to do
Manage and coordinate all direct marketing activities as listed below.
Optimize the brand experience through the mailbox by creating cascading campaigns that complement the lifecycle of the player, enhance reinvestment and involvement in the brand across the portfolio.
Gather/query and format all data needed for generating direct mail lists for all campaigns and deliver through secured processes to appropriate parties.
Develop direct marketing plans and budgets.
Cultivate direct marketing programs for the players club, prospecting and digital campaigns, following marketing plan and budget parameters.
Establish short- and long-range plans for department.
Contract with and coordinate activities of off-site agencies, database suppliers, list brokers, vendors, Grand Casino business units, and the MLCV consumer insights team (data scientists).
Lead development of player database and player and marketing reporting systems.
Identify target market segments by demographic characteristics and develop strategic plans.
Develop methods to measure effectiveness of marketing campaigns and test existing and/or new campaigns to improve effectiveness and drive incremental growth.
Develop pre-analysis to determine offers, target revenues and response rates based on historical performance, list quantities and budget.
Track and analyze results of marketing programs and recommend modifications based on the data.
Provide final verification approvals on all data proofs for direct marketing campaigns.
Review and evaluate market research to use in forecasting future direct marketing efforts.
Communicate details for direct marketing programs to other departments involved in marketing campaigns.
Develop, maintain and publish recurring or regular direct marketing reports and department financial data.
Assist in the decisions affecting the reinvestment matrix including comps, cash back, discounts and other incentives to ensure we are investing in the right customers and activities to maximize profitability.
Audits and verifies data collected through the various player tracking and rating systems.
Maintain the direct marketing, communication drop, and testing calendars.
Build financial spreadsheet models based on specifications.
Produce ad hoc reports and analysis as requested.
Assist in all system conversions pertaining to setting of criteria, reinvestment, redemptions, cash and comps and any parameters needed to design an efficient, cost-effective player tracking system.
Assist in the development of short- and long-range strategic marketing plans to enhance the opportunity for the casinos growth.
Partner with Consumer Researcher to deploy digital customer surveys and incorporate insights.
Responsible for the overall hygiene and integrity of the customer database.
Provide the statistical data and analytical support needed for all research conducted.
All other duties as assigned.

What we look for in a person
Serves and develops others by building relationships.
Fosters an inclusive workplace where inclusion and individual differences are valued.
Collaborates across boundaries to achieve common goals.
Aligns organizational objectives and practices with Mille Lacs Band traditions or interests as appropriate.
Sets direction and influences others to translate vision into action.
Demonstrates drive for continued personal and professional growth.

What we offer you
We have a fun, energetic personality and are adventurous, creative, and open minded.
We strive to lead through our seven (7) values in all that we do. (Wisdom, Love, Respect, Truth, Humility, Bravery, and Honesty)
Our foundation of Servant Leadership is a philosophy that embodies and fosters empowerment, decision-making and engagement across all levels of the organization.
We are a career accelerant, which means developing our Associates is one of our main priorities.
We provide a space for Associates and others to bring who they are to work and impart a sense of purpose.
A variety of competitively priced health benefits and supplemental insurances, parental leave, 401k, tuition reimbursement, birthday, and anniversary gifts.

Requirements that Qualify You
Four (4) year degree in marketing, business, sociology, phycology or hospitality or a minimum of six (6) years combined experience in marketing management or higher position or similar combined experience and education.
Minimum of three (3) years supervisory or managerial experience.
Minimum of five (5) years database operations or warehouse experience preferred.
Minimum of three (3) years of successful budget management experience.
Minimum of three (3) years database analysis experience required.
Must be able to secure license from Gaming Regulatory Authority.
Responsible for following all relevant Detailed Gaming Regulations (DGRs).
Mille Lacs Band Member and American Indian preference will be exercised in the hiring process.

Supervisory Requirements
Manage associate staff members as defined by the organizational structure. Provide guidance and leadership for the department. Hire, train and develop associates. Coach, counsel and manage associates as needed.
Supervise various associates assigned by the Lead Data Scientist.

#J-18808-Ljbffr

  • Director of Operations

    1 week ago

    St Paul, United States Dope Marketing Full time

    DOPE Marketing - Director of Operations About Our Company:DOPE Marketing is a software company that built a tool which allows businesses nationwide to send postcards, handwritten notes and cookies with no minimum order.Over the past 3 years, we have helped over 5000 businesses add a NEW approach to direct mail to their annual marketing strategies.For years,...

  • Director of Operations

    2 weeks ago

    St Paul, United States Dope Marketing Full time

    DOPE Marketing - Director of Operations About Our Company:DOPE Marketing is a software company that built a tool which allows businesses nationwide to send postcards, handwritten notes and cookies with no minimum order.Over the past 3 years, we have helped over 5000 businesses add a NEW approach to direct mail to their annual marketing strategies.For years,...

  • Director of Sales and Marketing

    3 weeks ago

    St Paul, United States Crescent Hotels & Resorts Full time

    Be a part of the outstanding team at the Sheraton Woodbury St Paul. The Sheraton Woodbury is seeking an experienced and energetic individual to fill the position of Director of Sales and Marketing. The ideal candidate will implement strategies and a Director, Sales, Marketing, Business Services, Associate, Business

  • Field Marketing Director

    4 days ago

    St Paul, United States Beacon Hill Staffing Group Full time

    Beacon Hill Staffing Group, LLC Field Marketing Director Saint Paul , Minnesota Apply Now Our client, in the life science SaaS space, is looking to add a Field Marketing Director to their team. This role can be remote or hybrid - their office is located in Greater Boston.They're looking for accomplished field marketer who will play a pivotal role within...

  • Director of Sales and Marketing

    1 week ago

    St Paul, United States Crescent Services Full time

    Be a part of the outstanding team at the Sheraton Woodbury St Paul. The Sheraton Woodbury is seeking an experienced and energetic individual to fill the position of Director of Sales and Marketing. The ideal candidate will implement strategies and a business plan to develop a customer base and create new relationships. The DOSM will work closely with the...

  • Database Administrator

    3 weeks ago

    Saint Paul, United States Augeo Affinity Marketing Full time

    Job DescriptionJob DescriptionDescription:Hello, we're Augeo--architects of enterprise engagement and loyalty platforms, delivering compelling experiences and fostering meaningful connections with employees, customers, members and channel partners across industries. We serve thousands of clients, including more than 70 of the top Fortune 500 companies,...

  • Director of Sales and Marketing

    1 week ago

    St Paul, United States The Crescent Hotels Group Full time

    Description Be a part of the outstanding team at the Sheraton Woodbury St Paul. The Sheraton Woodbury is seeking an experienced and energetic individual to fill the position of Director of Sales and Marketing. The ideal candidate will implement strategies and a business plan to develop a customer base and create new relationships. The DOSM will work closely...

  • Director of Sales and Marketing

    7 days ago

    St Paul, United States Crescent Services Full time

    Be a part of the outstanding team at the Sheraton Woodbury St Paul. The Sheraton Woodbury is seeking an experienced and energetic individual to fill the position of Director of Sales and Marketing. The ideal candidate will implement strategies and a business plan to develop a customer base and create new relationships. The DOSM will work closely with the...

  • Director of Sales and Marketing

    1 week ago

    St. Paul, United States Crescent Hotels & Resorts Full time

    Description Be a part of the outstanding team at the Sheraton Woodbury St Paul. The Sheraton Woodbury is seeking an experienced and energetic individual to fill the position of Director of Sales and Marketing. The ideal candidate will implement strategies and a business plan to develop a customer base and create new relationships. The DOSM will work closely...

  • Associate Marketing Director

    7 days ago

    St Joseph, United States College of Saint BenedictSaint John's University Full time

    The Office of Marketing and Communications at the College of Saint Benedict and Saint John's University invite applications for a full-time (1.0 FTE), benefit eligible position of Associate Marketing Director. The Associate Marketing Director will pl Marketing Director, Director, Associate, Marketing, Leadership, Project Management, Business Services

  • Marketing Coordinator

    2 weeks ago

    St Paul, United States Safe Harbor Estate Law Full time

    We are looking for an experienced and ambitious Marketing Coordinator to join our team at Safe Harbor Estate Law. As a Marketing Coordinator, you will have the opportunity to collaborate with the Marketing Director/ Owner in growing our marketing efforts. Your primary responsibilities will be to develop and execute effective marketing campaigns, create...

  • Marketing Coordinator

    1 week ago

    St Paul, United States Safe Harbor Estate Law Full time

    We are looking for an experienced and ambitious Marketing Coordinator to join our team at Safe Harbor Estate Law. As a Marketing Coordinator, you will have the opportunity to collaborate with the Marketing Director/ Owner in growing our marketing efforts. Your primary responsibilities will be to develop and execute effective marketing campaigns, create...

  • Director of Language Education

    5 days ago

    St Paul, United States Minnesota Council of Nonprofits Full time

    Position Summary Overview: The Germanic-American Institute is a Minnesota non-profit organization, located on historic Summit Avenue in St. Paul. Our mission is to “c onnect people to a broader world through German language and culture. ” The GAI is one of the most prominent centers for German language and culture education in the United States, and is a...

  • Marketing Coordinator

    2 weeks ago

    St Paul, United States Sebesta Full time

    Marketing Coordinator Job ID 2024-9759 # of Openings 1 Job Locations US-MN-Saint Paul Category Marketing Type Regular Full-Time Overview The Marketing Coordinator will work in NV5's Buildings & Technology Vertical to develop and manage quality qualifications and proposals in a deadline-driven environment. The successful candidate must be an organized,...

  • Director of Development

    6 days ago

    St Paul, United States University Of St Thomas Full time

    UNIVERSITY OF ST. THOMAS - HOUSTON DEPARTMENT: UNIVERSITY ADVANCEMENT DIRECTOR OF DEVELOPMENT The University of St. Thomas (UST), a private Catholic University committed to the liberal arts and the religious and intellectual tradition of Catholic higher education, located in Houston, Texas, near the vibrant central business district, Texas Medical Center,...

  • Marketing Coordinator

    4 weeks ago

    St. Paul, United States NV5 Full time

    Marketing Coordinator Job ID 2024-9759 # of Openings 1 Job Locations US-MN-Saint Paul Category Marketing Type Regular Full-Time Overview The Marketing Coordinator will work in NV5's Buildings & Technology Vertical to develop and manage quality qualifications and proposals in a deadline-driven environment. The successful...

  • Director, Software Engineering

    4 days ago

    St Petersburg, United States Kobie Marketing Full time

    Why you will love working for a National Top Workplace We are a global leader in loyalty marketing. We work with some of the most well-known brands in the world to deliver market-leading, end-to-end loyalty solutions to enable customer experiences.Witha strategy-led, technology-enabled approach, we are consistently named an industry leader by Forrester. The...

  • Director, Agronomy Operations

    4 days ago

    St Paul, United States Hansen Agri-PLACEMENT Full time

    PLEASE NOTE: We will not reply if your resume does not meet position requirements. Please understand your education and experience must match our job listings for you to be considered. There is NO closing date on this position. This position will remain open until a suitable candidate is found.JOB TITLE: DIRECTOR, AGRONOMY OPERATIONSABOUT...

  • Marketing and Communications Intern

    3 hours ago

    St Paul, United States The Salvation Army Central Territory Full time

    Job DescriptionPosition Summary The Marketing and Communications Intern assists the marketing department in communications, analytics, and special events. The Intern will develop practical skills in communications, campaign reporting, and event planning. They will also gain experience in a large professional, non-profit setting while working in a small, fast...

  • ForeverWell Marketing Intern

    5 days ago

    St Paul, United States YMCA of the USA Full time

    Description 1. Job Summary The ForeverWell Market Research Internship position provides quantitative and qualitative market research data for individuals 55 and over. The intern will assist in identifying research sources, developing market surveys, and other related tasks. The intern will have a primary area of expertise including market research and...