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Sr Analyst, Marketing Analytics

1 month ago

Boston, United States SimpliSafe Wireless Home Security Full time

About SimpliSafe

We're a high-tech home security company that's passionate about protecting the life you've built and our mission of keeping Every Home Secure. And we've created a culture here that cares just as deeply about the career you're building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We don't just want you to work here. We want you to grow and thrive here.

We're embracing a hybrid work model that enables our teams to split their time between office and home. Hybrid for us means we expect our teams to come together in our state-of-the-art office on two core days, typically Tuesday and Wednesday, to work together in person, and teams can choose where they work for the remainder of the week. We all benefit from flexibility and get to use the best of both worlds to get our work done.
Why are we hiring?

Well, we're growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure.
What You'll Do

As a Senior Analyst on the Marketing Analytics team, you will help drive the success and optimization of SimpliSafe's diversified media mix and marketing performance.

You'll work closely with the in-house media team to uncover insights to improve our media mix and attribution. The role will be responsible for influencing how we use our marketing dollars to drive business growth, generating media mix scenario plans and diving deep into channel incrementality. You'll also have a unique opportunity to shape our custom attribution model, leveraging best practices and industry research and working closely with the team on pressure testing different measurement solutions.

We're looking for a strategic problem solver that will partner across functions to analyze and guide our media investments with analytical prowess.

Primary responsibilities include:
Provide timely insights and analytical support to drive marketing effectiveness and business performance by analyzing spend, site and sales data
Measure media incrementality and margin through testing and reporting
Gather and analyze data to provide insights to guide our optimizations, strategic decisions and overall business growth
Provide quantitatively-backed recommendations to improve the effectiveness of our total marketing budget
Create analyses, data visualizations and reporting utilizing tools such as SQL, Python, Microsoft Excel, PowerPoint, Tableau, and other relevant software to effectively convey meaningful insights
Collaborate on defining marketing test strategies across our media mix and synthesize test results and recommendations from test results.
Simplify complex measurement outcomes by employing visualization and storytelling techniques for clear and effective communication
What You'll Bring
Proficient with relational databases and big data structure. Ability to identify and diagnose data inconsistencies and errors, to reconcile data from multiple sources.
Strong understanding of performance marketing, campaign analysis and media measurement
Able to balance multiple projects and timelines, and comfortable working both independently and as part of a broader team
Exceptional oral and written communication skills; ability to communicate to the senior executive level
Strong problem solving skills - including data structuring, quantitative reasoning, and mathematical analysis to examine and interpret data.
Ability to concisely explain complex analytical findings to non-analytic peers
Natural curiosity in the intersectionality of marketing, media and consumer behavior

What we're looking for:
3+ years of marketing analytics experience, preferably involving digital media channels
4+ years of hands-on experience of data analysis, using quantitative analytics tools (SQL, Python etc.)
Advanced knowledge of Tableau or other data visualization tools, to create and maintain tracking of key operational metrics and provide actionable insights to stakeholders
Ability to derive insights from large datasets and present findings to cross-functional audiences
Strong communication and presentation skills, with the ability to convey technical concepts to non-technical stakeholders
The ability to think strategically and work collaboratively in a fast-paced, dynamic environment

What will make you stand out:
Highly proficient in SQL, Excel and PowerPoint for data extraction, manipulation, and communication
Hands-on experience and in-depth knowledge of Media Mix Modeling, Multi-Touch Attribution and incrementality measurement practices
Proficient with relational databases and big data structure, and experience with stitching together different data sources to answer broad questions
Ability to identify and diagnose data inconsistencies and errors, and reconcile data from multiple sources
What Values You'll Share
Customer Obsessed - Building deep empathy for our customers, putting them at the core of our work, and developing strong, long-term relationships with them.
Aim High - Always challenging ourselves and others to raise the bar.
No Ego - Maintaining a "no job too small" attitude, and an open, inclusive and humble style.
One Team - Taking a highly collaborative approach to achieving success.
Lift As We Climb - Investing in developing others and helping others around us succeed.
Lean & Nimble - Working with agility and efficiency to experiment in an often ambiguous environment.

We wholeheartedly embrace and actively seek applications from all individuals, no matter how they identify. We are committed to cultivating a diverse and inclusive workplace, and we believe our work is enriched when we incorporate a multitude of perspectives, backgrounds, and experiences. We want everyone who works here to thrive and contribute to not only our mission of keeping every home secure, but also to making our workplace safe and supportive for others. If a reasonable accommodation may be needed to fully participate in the job application or interview process, to perform the essential functions of a position, or to receive other benefits and privileges of employment, please contact careers@simplisafe.com.
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