Marketing Manager

4 weeks ago

Milwaukee, United States Crisis Prevention Institute Full time

Location field must contain 'city, state' or a zip code to perform a radius search (e.g.,

Denver, CO

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46122 ). City and state must be separated by a comma followed by a space (e.g.,

Houston, TX ) JOB REQUIREMENTS: Our Story: Crisis Prevention Institute Inc. is theworldwide leader in evidence-based de-escalation and crisis preventiontraining, and dementia care services. Since 1980, we\'ve helped trainmore than 15 million people within service-oriented industries includingeducation, healthcare, behavioral health, long-term care, humanservices, security, corrections, corporate, and retail. At CPI, we arededicated to changing behaviors and reducing conflict for the Care,Welfare, Safety, and SecuritySM of everyone. We believe in the power ofempathy, compassion, and meaningful connections. We believe personalsafety and security are the antidotes to fear and anxiety. It\'s aphilosophy that is central to everything we do, and traces back to ourbeginning. It is what defines and differentiates us, and informs ourcore beliefs. As a member of the team, you can expect to: Make adifference through your work You\'ll be proud to tell your family andfriends about what you do. Gain significant career experience onlyobtained within a fast-growing organization Entry-level roles throughexecutive leadership. Feel fulfilled and have fun We work hard but makethe time to build meaningful relationships and celebrate the wins. TheRole: The Marketing Manager will own and lead projects and campaigns,which includes developing comprehensive campaign briefs and strategies,partnering with cross-functional teams to execute deliverables, andworking with Marketing and Sales leadership to evaluate campaignsuccess. This role will be responsible for understanding the needs ofprospective and current customers, with the goal of creating awarenessabout CPI\'s training programs and nurturing prospects through thebuying journey. The Marketing Manager will also play a pivotal role indeveloping go-to-market plans for product launches. What You Get To DoEveryday: Partner with Marketing Leadership to developbusiness-to-business (B2B) lead generation and prospecting strategies,understanding the needs and pain points of CPI\'s target audiences.Partner with Marketing leaders and subject matter experts (SMEs) todevelop the strategy, content, and business rules to stand up automateddrip and nurture email campaigns. Work closely with research sources toidentify target customer segments based on shared needs andcharacteristics. Drive the strategy and execution of key campaigns andinitiatives, including writing campaign briefs to define objectives,segmentation, and key messaging. Lead a strategic initiative toimplement and optimize \"always on\" marketing across key channels(email, social, paid advertising, direct mail, and more), ensuring CPIis delivering the right content to the desired audience. Measure andreport performance of projects and campaigns, assessing return... Forfull info follow application link. Crisis Prevention Institute is anEqual Opportunity Employer of Minorities, Females, Protected Veterans,and Individuals with Disabilities. ***** APPLICATION INSTRUCTIONS:Apply Online: ipc.us/t/1ADE6596DAD94871

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