Marketing Director

4 weeks ago

Milwaukee, United States Edgeless Beauty Group Full time

Edgeless Beauty Group is seeking a dynamic and experienced Marketing Director to lead our marketing team. As a Marketing Director, you will oversee multiple aspects of marketing, including graphic design, team management, and active contribution to marketing campaigns. You will play a crucial role in shaping and executing our marketing strategies to drive brand awareness, engagement, and sales.

**Responsibilities**:

- **Marketing Strategy Development**:

- Develop and implement comprehensive marketing strategies to achieve business objectives.
- Collaborate with president to align marketing initiatives with company goals.
- Conduct market research and analysis to identify trends, opportunities, and consumer insights.
- **Graphic Design and Branding**:

- Create visually compelling graphics, including digital and print materials, adhering to brand guidelines.
- Manage the design process, from conceptualization to final production, ensuring high-quality deliverables.
- Oversee the development of marketing collateral, advertisements, and promotional materials.
- **Team Management**:

- Lead and mentor a team of marketing professionals
- Delegate tasks effectively, manage workloads, and ensure team members are aligned with project timelines and goals.
- **Campaign Management**:

- Monitor campaign performance, analyze metrics, and optimize strategies for maximum ROI.
- Collaborate with cross-functional teams, such as sales and product development, to align campaign messaging and objectives.
- **Content Creation and Copywriting**:

- Develop engaging and persuasive content for marketing materials, website, social media, and other platforms.
- Ensure consistency in brand messaging and voice across all communications.
- Stay updated on industry trends and best practices in content marketing and copywriting.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, Graphic Design, or related field (Master's degree preferred).
- Proven experience 15 years in a senior marketing role
- Strong portfolio showcasing graphic design skills, creative campaigns, and successful marketing initiatives.
- Excellent leadership, communication, and interpersonal skills.
- Strategic thinker with a data-driven approach to decision-making.
- Ability to multitask, prioritize projects, and meet deadlines in a fast-paced environment.

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