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Director of Brand Marketing

1 month ago

Dallas, United States Mizzen+Main Full time

Company Overview At Mizzen+Main, we believe what we wear to work reflects what we think of work. And we think work is fun. We think it’s a place of joy, collaboration, discipline, laughter,the ups and downs, and everything in between all of those things. That’s why we make clothes that make people comfortable. We make clothes that let people breathe and stretch and move and think. We make clothes that let them work. And we have a good time doing it.

Founded in 2012 with the belief that there is a better way, Mizzen+Main is a premium men’s brand with product rooted in performance fabrics and tailored silhouettes. Mizzen+Main is a multi-channel brand, comprised of our Ecommerce site, Retail Stores, and Wholesale Partners across the US, with our headquarters in Dallas, Texas. Our Values are simple and guide everything we do: We Have Commitments, We Think Big, We Act as Owners, We’re People Too, and We Never Settle.

Director of Brand Marketing Location Dallas, TX

Reports To The Director of Brand Marketing reports to the VP of Marketing

Job Overview The Director of Brand Marketing will play an integral role in leading a comprehensive brand strategy that ensures all marketing efforts align with the Company's goals and values. He/She will possess a deep knowledge of the Mizzen+Main brand and core customer and will be responsible for utilizing that knowledge to guide the strategy for PR, Social Media Marketing, Influencer Marketing, Brand and Athlete Partnerships, Wholesale and Retail Marketing, and Events. This role will be crucial in championing the brand across the organization, serving as a strong cross functional leader. We are looking for someone with a roll up their sleeves mentality who is excited to apply their robust experience to grow the Mizzen+Main brand. This is a full-time, on-site role located in Dallas, Texas, on the marketing team, reporting to the VP of Marketing.

Responsibilities and Duties

Guide strategy, budget and execution of all brand events, ensuring appropriate goals are established and met.

Set strategy for Retail and Wholesale marketing efforts, partner with channel owners to understand goals and ensuring successful execution

Determine key brand performance metrics, monitor and analyze ROI of efforts and adjust strategy where needed to maximize results.

Identify opportunities for brand partnerships and collaborations to enhance brand visibility.

Develop and manage budget and spend for all brand related initiatives.

Guide social media and content marketing strategies to engage with target audience.

Lead influencer and affiliate marketing efforts, ensuring chosen partners are brand right and high performing.

Manage relationship with PR agency, ensuring key initiatives are being prioritized and amplified locally and nationally.

Oversee the partnership with our sports media agency alongside the current team, ensuring on brand athlete partnerships are appropriately amplified across marketing channels.

Own and maintain go-to-market calendar and ensure company and partner visibility into key brand initiatives.

Build and maintain strong cross functional collaboration across the organization to align key initiatives to brand strategy and ensure brand consistency across all touchpoints and channels.

Encourage an environment of curiosity and creativity within the team where big ideas can come to life.

Act as a strong team leader, identifying strengths and opportunities of each team member and facilitating regular professional development.

Qualifications

Bachelor’s degree in Marketing, Communications or relevant field.

7-10 years of experience in related role.

Experience working with PR agencies and influencers.

Success developing and managing brand partnerships.

Excellent written and verbal communication skills.

Out of the box thinker who will bring new ideas to the table.

Strong cross functional leader and collaborator.

What You Will Love About Working at Mizzen+Main. Not only are we makers of the best damn dress shirt, but we also strive to create the Best Damn Place to Work. We believe your work self can be your actual self because our office is more than just a place of work, and your job shouldn't be just another one of life's compartments. We build high performing teams and prioritize personal and professional growth and development. Our unlimited PTO and 11 paid holidays support work life balance and the opportunity to stay connected with what's important. We also appreciate leaving the office early, once each quarter, to spend time together socially and learn about one another's whole self, not just our work selves. Do what you love and love what you do. Why wait? Today's a Good Day For It.

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