ACD Copy/Art

7 days ago

New York, United States Taylored Search Full time

Title: ACD Copy/Art - DTC + HCP Pharma (HYBRID)

About our clients:

We are working with an NYC agency seeking an ACD Copy/Art team to work on a new drug launch across HCP + DTC (potentially including broadcast). Consumer pharma experience is a must - TV experience a plus

**To be considered, please apply with a copy of your resume and portfolio OR send directly to meilan@tayloredsearch.com**

Salary Range: $150K - $170K

PLEASE NOTE: HEALTHCARE / PHARMA ADVERTISING EXPERIENCE IS AN ABSOLUTE MUST TO BE CONSIDERED FOR THESE POSITIONS.

The role:

The ACD (Copy/Art) provides in-depth knowledge and comprehensive writing/design skills to the creative team. They have expertise in writing direction across all promotional tactics and can tackle day-to-day copy needs. They should be able to carry an account if need be and have strong creative ideas. In addition, the ACD (Copy/Art) should develop positive relationships with team members and clients.

What we expect from you:

Must be able to write copy that:

  • Is concise, clear, creative, and supportable
  • Displays good sentence structure
  • Has overall good composition and a logical flow
  • Is grammatically correct
  • Has no spelling errors

Creates and Develops

  • Writes headlines, subheads and body copy
  • References and fact-checks copy
  • Concepts for professional and consumer campaigns, including, but not limited to: direct mail, details aids, banner ads, journal ads, etc.
  • Educational and motivational tools for the sales force

Spends the majority of time making sure that tactics (sales aids, brochures, etc.) for the campaign of his/her primary account are executed in an accurate, creative, and timely manner

Consults with Account Services and Momentum colleagues for information on product

Obtains additional background and current development information through research (Internet, medical publications, etc.)

Reviews advertising trends, consumer surveys, and other data regarding marketing of specific and related goods and services in order to formulate a presentation approach

Works with supervisor and/or art director to develop creative strategies, develop concepts, and may be called on to act as creative lead on proposed projects

Reviews/presents copy to senior team members to ensure adherence to strategic focus and tone

Navigates an ever-changing landscape while adjusting and revising copy until approved

Develops therapeutic flexibility in order to provide copy support where needed (i.e., backup for other accounts and New Business accounts)

Collaborates with an Art Director on new business opportunities

Explores ways that the Art Director can graphically present the brand story and associated data

understands the role of strategy in the creative development process and contributes to the development and refinement of brand strategy on assigned brands

Familiarizes themselves with industry practices especially FDA regulations

Familiarizes themselves with client workflow, risk environment and therapeutic history

Demonstrates an ability to think visually

Understands the idea of branding and campaign development

Background/experience and skills:

Bachelor's degree preferred

7-9 years' experience in a promotional agency

Science and/or medical background ideal

Possesses an inquisitive mind, asks relevant questions in the search for insights

Demonstrates a strong work ethic and a can-do attitude

Is detail oriented with a strong ability to research and problem solve

Learns quickly and possesses a continuous learning mentality

Communicates clearly, concisely and respectfully both verbally and in writing Professional writing experience a big plus

Displays strong interpersonal skills and a willingness to collaborate

Displays an ability to perform trajectory thinking. an ability to see beyond primary and secondary associations and connectivity

Bachelor's degree preferred

Science and/or medical background a plus, but not necessary

Demonstrates competency in the entire Microsoft software Suite

Thorough understanding of the digital environment including trends and social media

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