Taylored Search | ACD Copy/Art

7 days ago

new york city, United States Taylored Search Full time

Title: ACD Copy/Art - DTC + HCP Pharma (HYBRID)


About our clients:

We are working with an NYC agency seeking an ACD Copy/Art team to work on a new drug launch across HCP + DTC (potentially including broadcast). Consumer pharma experience is a must - TV experience a plus


**To be considered, please apply with a copy of your resume and portfolio OR send directly to meilan@tayloredsearch.com**


Salary Range: $150K - $170K


PLEASE NOTE: HEALTHCARE / PHARMA ADVERTISING EXPERIENCE IS AN ABSOLUTE MUST TO BE CONSIDERED FOR THESE POSITIONS.


The role:

The ACD (Copy/Art) provides in-depth knowledge and comprehensive writing/design skills to the creative team. They have expertise in writing direction across all promotional tactics and can tackle day-to-day copy needs. They should be able to carry an account if need be and have strong creative ideas. In addition, the ACD (Copy/Art) should develop positive relationships with team members and clients.


What we expect from you:

• Must be able to write copy that:

  • Is concise, clear, creative, and supportable
  • Displays good sentence structure
  • Has overall good composition and a logical flow
  • Is grammatically correct
  • Has no spelling errors

• Creates and Develops

  • Writes headlines, subheads and body copy
  • References and fact-checks copy
  • Concepts for professional and consumer campaigns, including, but not limited to: direct mail, details aids, banner ads, journal ads, etc.
  • Educational and motivational tools for the sales force

• Spends the majority of time making sure that tactics (sales aids, brochures, etc.) for the campaign of his/her primary account are executed in an accurate, creative, and timely manner

• Consults with Account Services and Momentum colleagues for information on product

• Obtains additional background and current development information through research (Internet, medical publications, etc.)

• Reviews advertising trends, consumer surveys, and other data regarding marketing of specific and related goods and services in order to formulate a presentation approach

• Works with supervisor and/or art director to develop creative strategies, develop concepts, and may be called on to act as creative lead on proposed projects

• Reviews/presents copy to senior team members to ensure adherence to strategic focus and tone

• Navigates an ever-changing landscape while adjusting and revising copy until approved

• Develops therapeutic flexibility in order to provide copy support where needed (i.e., backup for other accounts and New Business accounts)

• Collaborates with an Art Director on new business opportunities

• Explores ways that the Art Director can graphically present the brand story and associated data

• understands the role of strategy in the creative development process and contributes to the development and refinement of brand strategy on assigned brands

• Familiarizes themselves with industry practices especially FDA regulations

• Familiarizes themselves with client workflow, risk environment and therapeutic history

• Demonstrates an ability to think visually

• Understands the idea of branding and campaign development


Background/experience and skills:

• Bachelor's degree preferred

• 7-9 years' experience in a promotional agency

• Science and/or medical background ideal

• Possesses an inquisitive mind, asks relevant questions in the search for insights

• Demonstrates a strong work ethic and a can-do attitude

• Is detail oriented with a strong ability to research and problem solve

• Learns quickly and possesses a continuous learning mentality

• Communicates clearly, concisely and respectfully both verbally and in writing Professional writing experience a big plus

• Displays strong interpersonal skills and a willingness to collaborate

• Displays an ability to perform trajectory thinking. an ability to see beyond primary and secondary associations and connectivity

• Bachelor's degree preferred

• Science and/or medical background a plus, but not necessary

• Demonstrates competency in the entire Microsoft software Suite

• Thorough understanding of the digital environment including trends and social media

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