Digital Marketing Manager
7 days ago
How to Become a Digital Marketing Manager in Australia Definition of a Digital Marketing Manager The role of a Digital Marketing Manager is both dynamic and rewarding, offering a unique opportunity to blend creativity with analytical skills in the ever-evolving digital landscape. These professionals are responsible for developing, implementing, and managing marketing strategies that promote a companys products or services online. They play a crucial role in enhancing brand awareness, driving website traffic, and generating leads through various digital channels, including social media, email, and search engines. A Digital Marketing Managers responsibilities encompass a wide range of tasks that require a strategic mindset and a keen understanding of market trends. They conduct market research to identify target audiences and assess the effectiveness of marketing campaigns. This involves analysing data to optimise strategies and ensure that marketing efforts align with business objectives. Additionally, they oversee the creation of engaging content, manage social media accounts, and collaborate with cross-functional teams to ensure a cohesive brand message across all platforms. In their day-to-day activities, Digital Marketing Managers often find themselves juggling multiple projects, from launching new campaigns to monitoring performance metrics. They utilise various tools and software to track the success of their initiatives, making data-driven decisions to enhance future campaigns. This role not only requires a strong grasp of digital marketing techniques but also demands excellent communication and leadership skills, as they often lead teams and coordinate with external partners. As the digital landscape continues to evolve, the demand for skilled Digital Marketing Managers is on the rise. This career path offers numerous opportunities for professional growth and development, making it an attractive option for those looking to make a significant impact in the marketing field. What does a Digital Marketing Manager do? Developing Digital Marketing Strategies Crafting comprehensive marketing plans that align with business goals and target audience needs. Managing Social Media Accounts Overseeing the brands presence on platforms like Facebook, Instagram, and LinkedIn to engage with customers and promote products. Analysing Campaign Performance Using analytics tools to measure the effectiveness of marketing campaigns and making data-driven decisions for improvement. Coordinating Content Creation Collaborating with content creators to produce engaging and relevant material for blogs, websites, and social media. SEO and SEM Management Implementing search engine optimisation and search engine marketing strategies to enhance online visibility and drive traffic. Budget Management Allocating and managing the marketing budget to ensure optimal use of resources across various campaigns. Conducting Market Research Gathering insights on market trends, customer preferences, and competitor strategies to inform marketing decisions. Leading Marketing Teams Guiding and mentoring team members to foster a collaborative and productive work environment. Staying Updated on Digital Trends Keeping abreast of the latest digital marketing trends and technologies to maintain a competitive edge. Building Relationships with Stakeholders Engaging with internal teams, clients, and external partners to ensure alignment and support for marketing initiatives. What skills do I need to be a Digital Marketing Manager? A career as a Digital Marketing Manager requires a diverse set of skills that blend creativity with analytical thinking. Professionals in this role must possess a strong understanding of digital marketing strategies, including search engine optimisation (SEO), content marketing, social media management, and email marketing. Additionally, proficiency in data analytics is essential, as it enables managers to assess campaign performance, understand consumer behaviour, and make informed decisions to optimise marketing efforts. Strong communication skills are also vital, as they facilitate collaboration with cross-functional teams and the ability to convey complex ideas clearly to stakeholders. Moreover, a successful Digital Marketing Manager should be adaptable and innovative, staying abreast of the latest trends and technologies in the digital landscape. Skills in project management are important to ensure that campaigns are executed efficiently and within budget. Understanding the principles of user experience (UX) design can further enhance a managers ability to create engaging and effective marketing materials. Overall, a combination of strategic thinking, technical expertise, and interpersonal skills is crucial for thriving in this dynamic and evolving field. Skills/attributes Strong understanding of digital marketing strategies Proficiency in analytics tools and data interpretation Experience with social media marketing and management Knowledge of SEO and SEM techniques Ability to create and manage content marketing campaigns Excellent communication and interpersonal skills Project management skills Creative thinking and problem-solving abilities Familiarity with email marketing platforms Understanding of customer relationship management (CRM) systems Ability to work collaboratively in a team environment Adaptability to changing digital trends and technologies Strong organisational skills and attention to detail Basic knowledge of graphic design and multimedia tools Ability to analyse market trends and consumer behaviour Does this sound like you? Career Snapshot for a Digital Marketing Manager The role of a Digital Marketing Manager is increasingly vital in todays digital landscape, where businesses seek to enhance their online presence and engage with customers effectively. This career path offers a blend of creativity and analytical skills, making it appealing to a diverse range of professionals. Average Age: The average age of Digital Marketing Managers is around 35 years. Gender Distribution: The field sees a relatively balanced gender representation, with a slight female majority. Hours Worked: Digital Marketing Managers typically work around 38 hours per week, with many roles offering flexibility. Average Salary: The average annual salary ranges from $100,000 to $120,000, with variations based on location; for instance, salaries in Sydney and Melbourne can reach up to $125,000. Unemployment Rate: The unemployment rate for this profession is low, reflecting the high demand for digital marketing skills. Employment Numbers: Approximately 30,000 individuals are employed as Digital Marketing Managers across Australia. Projected Growth: The sector is expected to grow significantly, driven by the increasing importance of digital strategies in business. As organisations continue to adapt to the digital age, the demand for skilled Digital Marketing Managers is likely to rise, making this an attractive career choice for those looking to advance in the marketing field. J-18808-Ljbffr
-
Digital Marketing Manager
1 day ago
Mt Rainier, United States Phoenix Support Services Full timePhoenix Support Services, established in 2019 and located in the Philippines, is the in-house support center of Advanced Digital Media Servicesa startup full-service digital marketing company in the US. Our company encourages a healthy work-life balance through a remote work setup and provides limitless opportunities for career advancement. Job Description...
-
Digital Marketing Analyst
7 days ago
Mt Rainier, United States Eliassen Group Full timeDescription: The Digital Marketing Analyst plays a vital role in supporting the digital and technological aspects of the clients Foundation's marketing and communications department. This individual will be responsible for maintaining key marketing technologies, managing website content updates, coordinating email and SMS campaigns, and providing digital...
-
Digital Marketing Analyst
7 days ago
Mt Rainier, United States Eliassen Group Full timeDescription: The Digital Marketing Analyst plays a vital role in supporting the digital and technological aspects of the clients Foundation's marketing and communications department. This individual will be responsible for maintaining key marketing technologies, managing website content updates, coordinating email and SMS campaigns, and providing digital...
-
Digital Marketing Manager
7 days ago
Mt Rainier, United States The PR Net Full timeDigital Marketing Manager (NYC, DC, CHS) bread & Butter Location: New York City, Washington, DC, Charleston Field: Marketing Min. Experience: 5 year(s) Basis: Full-time Description: bread & Butter is a full-service communications agency with a fondness for all things food, drink, and travel. We are a collaborative group of dreamers and do-ers. We combine...
-
Director, Digital Membership Marketing
5 days ago
Mt Rainier, United States AARP Full timeOverview: AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal...
-
Director, Digital Membership Marketing
6 days ago
Mt Rainier, United States AARP Full timeOverview: AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal...
-
Digital Strategy and Communication Manager
4 weeks ago
Mt Rainier, United States Black Bear Technology Solutions, LLC Full timeJob Title: Digital Strategy and Communication Manager Location: DC Metro Area Clearance: Minimum a Secret Clearance Job Summary: The Digital Strategy and Communication Manager will play a pivotal role in shaping and executing our digital strategy, ensuring that our online and print presence aligns with our brand and mission. This position requires a blend of...
-
Marketing Manager
7 days ago
Mt Rainier, United States EOS Hospitality Full timeHamilton Hotel 1001 14th St NW Washington, DC 20005, USA Description About The Role: Working with the EOS Corporate Marketing team and the hotel Area Managing Director, the Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to promote the hotel's brand and services. This role involves working closely with...
-
Marketing Manager
7 days ago
Mt Rainier, United States Remote Work Digital Limited Full timeWe are looking for a dynamic Marketing Manager with exceptional writing and social media skills to join our team. This role will focus on executing marketing strategies rather than formulating them, making it a hands-on position. The Marketing Manager will play a vital role in securing sponsorships in both Africa and Europe, developing campaign kits and...
-
Mt Rainier, United States Links Global USA Full timeLinks Global seeks a talented and dynamic Social Media Specialist/Digital Marketing Specialist/Data Analytics to join our marketing communications team. The individual in this role will be responsible for developing and executing social media strategies, managing digital marketing campaigns, and analyzing data to optimize marketing performance. The ideal...
-
Associate Market Manager
7 days ago
Mt Rainier, United States Safaa Full timeWe are seeking a highly motivated and new associate market manager to join our team at a growing cleaning and maintenance company. As an associate market manager, you will be responsible for executing marketing strategies to drive business growth and enhance brand awareness. Responsibilities: Develop and implement effective marketing campaigns to generate...
-
Associate Market Manager
7 days ago
Mt Rainier, United States Safaa Full timeWe are seeking a highly motivated and new associate market manager to join our team at a growing cleaning and maintenance company. As an associate market manager, you will be responsible for executing marketing strategies to drive business growth and enhance brand awareness. Responsibilities: Develop and implement effective marketing campaigns to generate...
-
Senior Manager, Digital Solutions
5 days ago
Mt Rainier, United States PALLADIUM Full timeSenior Manager, Digital Solutions & Transformation About Palladium: Palladium is a global company working to design, develop and deliver positive impact on the lives and livelihoods of people around the globe; broaden access to health, water, power, and infrastructure; build enduring, sustainable, and transformative institutions and market systems to address...
-
Marketing Manager
7 days ago
Mt Rainier, United States TBWA\Chiat\Day Full timeLincoln Property Company does not accept unsolicited resumes from third-party recruiters unless they were contractually engaged by Lincoln Property Company to provide candidates for a specified opening. Any such employment agency, person or entity that submits an unsolicited resume does so with the acknowledgement and agreement that Lincoln Property Company...
-
Head of Marketing
7 days ago
Mt Rainier, United States Beaver Process Equipment Pty Ltd Full timeThe Opportunity Join our team as Head of Marketing. This is a new role created due to company growth. You will lead our Marketing team and be responsible for building a world-class digital marketing operation with global reach for our B2B engineered products business. This is an exciting opportunity to join a successful company on a strong growth trajectory....
-
Mt Rainier, United States Booz Allen Hamilton Full timeJob Number: R0208831 Energy Digital Strategy and Content Manager, Senior Key Role: Provide executive-level digital communications strategy, ensuring the online presence for a government research and development client reflects its exciting role in advancing energy technology. Manage a content management plan as well as creation and updates of all content...
-
Sr. Product Marketing Manager, Security
5 days ago
Mt Rainier, United States Amazon Web Services, Inc. Full timeJob ID: 2808789 | Amazon Web Services, Inc. Product Marketing is responsible for developing crisp, highly differentiated positioning and messaging for AWS and its services. We help AWS customers across industries and segments elevate their security using the industrys broadest and deepest portfolio of cloud services and solutions. We tell AWSs most important...
-
Marketing & Communications Traffic Manager
3 weeks ago
Mt Rainier, United States The American Institute of Architects Full timeThe American Institute of Architects (AIA) AIA will provide you with the opportunity to advocate for the value of architecture and give architects and design professionals the resources they need to do their best work. The collective voice of architects is essential, and our work drives positive change through the power of design. Each one of us at AIA is a...
-
Director for Marketing and Communications
7 days ago
Mt Rainier, United States Mosaec Full timeNationwide, The Director for Marketing and Communications is responsible for developing and executing comprehensive communications strategies to increase awareness and understanding of AAVMC and the critical issues and opportunities facing academic veterinary medicine. This role requires expertise in strategy development, digital and traditional media,...
-
Marketing Director
2 days ago
Mt Rainier, United States Hospitality Sales & Marketing Association International Full timeKey Responsibilities:The ideal candidate will oversee the development of marketing collateral and brand ownership for assigned portfolios and related programs. This role involves creating and implementing a strategy to increase program participation, engagement, and fundraising.Marketing Strategy:Develop and implement marketing plans for internal...
