Director for Marketing and Communications

1 week ago

Mt Rainier, United States Mosaec Full time

Nationwide, The Director for Marketing and Communications is responsible for developing and executing comprehensive communications strategies to increase awareness and understanding of AAVMC and the critical issues and opportunities facing academic veterinary medicine. This role requires expertise in strategy development, digital and traditional media, branding and content creation. The Director will lead a small team, manage vendor relationships, and collaborate closely with departments and volunteer entities to ensure AAVMC messaging is cohesive, impactful, and aligned with the associations organizational goals. Washington, DC-based hybrid is preferred (3 days in-office per week); remote candidates will be considered with the ability to travel as needed to Washington, DC. Primary Responsibilities Lead the creation and implementation of an integrated marketing and communications plan aligned with organizational goals, focusing on audience engagement and brand positioning. Collaborate with the leadership team, including across volunteer entities, to craft strategies that enhance AAVMCs visibility as the trusted leader in academic veterinary medical education. Develop and execute communications plans focused on member awareness, engagement, satisfaction, and retention across all AAVMCs organizational platforms. Work closely with program managers and directors to develop and implement marketing plans and activities for specific projects, initiatives, events, and programs. Create and implement a strategy to grow the associations relationships with media outlets and interprofessional/cross-professional organizations. Manage vendor relationships with web services/digital marketing service providers, graphic arts agencies, and other vendors. Provide overall management for message development, production and channel selection for print, electronic, and social media communications. Collaborate with Meetings Vendor, Professional Development staff, and programming committees on event production and marketing/branding. Prepare a variety of executive communications and produce scripts, as needed. Work with member and industry communications representatives to meet collective communications and marketing needs. Develop an evidence-based crisis communication plan and prepare communications on sensitive topics. Manage and lead team member(s) to achieve common goals and foster growth and professional development. REPORTS TO Chief Operating Officer DIRECT REPORT Associate Director for Marketing and Communications Minimum Requirements Bachelors degree in marketing, advertising, communications, or related field. Masters degree in a related field and/or professional certification is preferred. Minimum of 7 years of communications experience including designing and executing communications strategy. Strong leadership skills, including the ability to delegate, coach, and manage projects. Demonstrate continuous learning and growth and a willingness to embrace new challenges. Capability to analyze complex situations and develop innovative solutions. Experience coordinating design and graphic decisions across the organization. Knowledge of industry trends and communications standards. Experience developing an evidence-based crisis communications plan. Strong English-language writing and copy-editing skills. Exceptional written, oral, proofreading, branding, design oversight, and interpersonal skills. A broad understanding of current digital technologies and strong knowledge in data software. Ability to work within a diverse workplace and alignment with AAVMCs core values. Travel For Washington, DC-based applicants, the ability to travel on behalf of the AAVMC (3-4 times per year). For remote applicants, must live within 30 miles of a major metropolitan airport and be willing to travel to Washington, DC, for staff events as needed; remote applicants may anticipate up to 50% travel. AAVMC has a compensation philosophy that takes into account experience, industry benchmarking, and geographic location (for remote employees). J-18808-Ljbffr

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