Content Marketing Specialist

4 weeks ago

Madison, United States Aleph1 Full time

Full Time, Part-Time, or Contract. Open to global candidates. Who we are: We are a collective of marketers who love what we do and want to help clients reap the benefits of building an impactful marketing program. We use marketing as a tool to drive revenue for B2B companies and specialize in HubSpot implementation, systems development, and AI. As a company, we agree to: Be Transparent: We believe in building in public and will be transparent about where the company is at, what our goals are, and what we need to succeed. Win as a Team: Support your on your personal career journey, encouraging you to set goals that drive the business and you personally forward Create a Safe Space: We are committed to giving people with different ideas, strengths, interests, and cultural backgrounds a place to succeed while feeling heard and valued. Open and Honest Feedback: We are honest, open, ethical, and fair, and commit to giving and receiving honest feedback. As an employee, you’ll agree to: Be Vocal: Speak up when you aren’t getting what you need, when you’re feeling strongly, and when you have feedback, even when you’re uncomfortable Act with Integrity: Be real, think before you speak, and demonstrate patience and kindness. Win as a Team: Support and encourage your peers as we all work toward goals that drive the business and the team forward Take Ownership: Ask questions, investigate possibilities, and take pride in your work. What will you do? Create high-quality content for digital marketing campaigns, including, but not limited to, social media posts, ad copy, email copy, and website content Work closely with subject matter experts, clients, and leadership team to create long and short form content Think creatively to repurpose content into new formats across different channels Analyze campaign data to assist with content strategy Work with the design team for cross-platform content production Research industry trends to implement best practices in content marketing What do you need to be successful? At least one year of professional writing or marketing experience Ability to think creatively and strategically about content Great research and organizational capabilities Ability to write and edit with speed and accuracy Knowledge of content marketing and demand generation best practices Ability to learn quickly Interest in and understanding of technology and business

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