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Marketing Content Strategist

4 months ago

Madison, United States Dover Corporation Full time

Part of Dover Corporation's Engineered Systems segment, Vehicle Service Group (VSG) is a strong, diverse and dynamic global leader in the vehicle service industry. VSG comprises 13 major vehicle lifting, wheel service, diagnostic and collision repair brands: Rotary Lift®, Chief®, Forward®, Direct-Lift®, Ravaglioli, Hanmecson®, Revolution®, Elektron, Blitz, Nogra, Butler, Space and Sirio.

SUMMARY: This position is responsible for the day-to-day creation of content to support the VSG marketing department's multi-tiered needs. This content will appear across platforms, including digital collateral, social media, website, advertising and traditional mediums. This position will work closely in collaboration with the Brand Marketing Manager and the Partner and Segment Marketing Manager.

ESSENTIAL JOB FUNCTIONS INCLUDE:

  1. Oversee the development and deployment of VSG's branded Social Media marketing calendar, working with internal and external teams.
  2. Create and manage a content calendar, ensuring timely and consistent delivery of high-quality content across various channels.
  3. Work with Product Management to identify and develop product features and benefits (aka Product "Power Positions") for new product campaigns.
  4. Assist in the creation of Power Positions for legacy products as necessary.
  5. Update existing content to meet new content and brand standards.
  6. Assist in the development of direct email marketing and website landing pages to support VSG brand campaigns.
  7. Create and deploy a marketing strategy for short form video.
  8. Assist with other design-related tasks as needed, such as creating infographics and other marketing collateral.

OVERALL QUALIFICATIONS - Skills and Experience
  • Bachelor's Degree in Marketing or Communications preferred
  • 3+ years' experience in a customer focused field.
  • Must be experienced with various platforms of social media (Facebook, Instagram, LinkedIn, etc.).
  • Must possess the ability to capture and edit photography and short form video.
  • Exceptional writing and editing skills, with an eye for detail.
  • Comfortable and motivated working in a fast-paced, collaborative environment to build strong relationships with other channel managers, agencies, and internal stakeholders.
  • Self-motivated work ethic with a strong sense of urgency to complete tasks and ability to hold others accountable for timelines.
  • Ability to build positive working relationships at all levels of the organization.
Desired Skillset:
  • Copywriting Skills
  • Communication Skills
  • Content Presentation Skills
  • Graphic design skills using Adobe Creative Cloud programs such as InDesign, Illustrator & Photoshop
  • Organizational Skills
  • Editing and Proofreading
  • Analytical Skills
  • Marketing Campaign Skills
KEY DOVER COMPETENCIES:
  • Builds and Manages Collaborative Relationships: Establishes and nurtures numerous relationships within VSG, Dover and, most importantly, our channel partners. Takes action to partner with the communities in which we operate and to be an appropriate corporate citizen.
  • Change Leadership: Aligns an organization and its people to drive for improvement and adopt new, challenging directions. Energizes a whole organization to want to change in the same direction. Influences others in a mature and empowering manner.
  • Motivates and Inspires: Creates an environment that stimulates others to follow. Builds teams that fully use individuals' capabilities, creating results beyond just the sum of the parts.
  • Self-Awareness and Personal Development: Role models a personal leadership style that includes self-awareness; accepts feedback, understands and maximizes strengths while working to overcome weaknesses.


We consider several job-related, non-discriminatory factors when determining the pay rate for a position, including, but not limited to, the position's responsibilities, a candidate's work experience, a candidate's education/training, the position's location, and the key skills needed for the position. Pay is one of the Total Rewards that we provide to compensate and recognize employees for their work.

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.