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Associate Manager, SEO
3 months ago
Associate Manager, SEO & SEM Marketing (Hybrid)
ID
2024-1266
Category
Marketing
Position Type
Salaried
Remote
No
Shift Time
40
Location
Montvale, NJ
Overview
At Benjamin Moore, our brand represents excellence, and we strive to provide a comprehensive total rewards package to match. In addition to competitive base salary, every exempt and non-exempt role in our organization is eligible for a performance-based annual raise and bonus in recognition of their efforts that contribute to the success of our organization. We conduct regular pay audits, using both external market data and internal comparisons to ensure that our employees are compensated fairly and equitably. During our annual compensation review, we implement merit, equity, and promotion increases after a full calibration across all roles. We believe that benefits should connect you to the support you need when it matters most. In addition to our monetary compensation package, Benjamin Moore provides a full range of benefits that are personalized to help support you physically, financially, and emotionally, both through the big milestones and in your everyday life.
At Benjamin Moore, we empower our team members to achieve their goals and make a positive impact in our communities. We offer a rewarding and inspiring work environment that fosters creativity, collaboration, and a strong sense of camaraderie. Our culture of excellence and transparency encourages our colleagues to bring their authentic selves and unique perspectives/ideas every day. With 140 years of rich history behind our brand, we know that our people are the driving force behind our success. We believe in investing in our colleagues by offering work-life balance, competitive/ benefits, ongoing learning/continuing education, and skill development. Through a positive and engaging workplace, we facilitate growth, development, and fulfillment for all.
Join us and be a part of a brand that inspires creativity, innovation, and passion in support of locally-owned stores around the world.
Click here to see how you can paint your future
The Associate Manager of SEO/SEM Marketing supports the SEO/SEM Manager in optimizing discoverability and new customer acquisition for Benjamin Moore. They will deliver against the search marketing strategy set by the Manager to improve our brands' visibility. With the manager, they will serve as the subject matter expert for overall search strategy, analysis, campaign management, and testing while creating long-term action plans that drive results.
Responsibilities
Work closely with core marketing and digital properties teams to deliver search journey for all audiences across channels.
Execute PPC bidding strategies, keyword expansion, copy and landing page optimizations.
Oversee implementation of initiatives, including ads, ad copy, and landing pages.
Track and analyze campaign impact and success through, keyword research, campaign expansion and optimizations, competitive analysis, as well as A|B and multivariate testing: landing pages, creative display, and ad copy.
Help to educate organization on Search trends and best practices via tools set for by Manager.
Continuously find ways to increase organic traffic from our existing content and utilize search data to help plan future content.
Monitor, identify and troubleshoot issues that negatively impact SEO/SEM performance.
Content upload and management of videos for corporate YouTube channel.
Work with internal and external stakeholders as well as our global teams to optimize SEO/SEM efforts for Benjamin Moore and the network of independent retailers that carry our products.
Monitor the market for trends, opportunities, and competitive tactics to improve search.
Qualifications
BA/BS College degree preferred
Ideally 2-4 years of experience with SEO and/or SEM
Collaborative team player
Comfortable with data analytics, with ability to sift through data, ask questions and develop actionable insights
Knowledgeable about core SEO tools and Google Analytics
Ability to manage multiple projects and priorities, with outstanding execution skills with a strong attention to detail
Outstanding communication skills, both written and verbal
Compensation Philosophy
At Benjamin Moore, our brand represents excellence, and we strive to provide a comprehensive total rewards package to match. In addition to competitive base salary, every exempt and non-exempt role in our organization is eligible for a performance-based annual raise and bonus in recognition of their efforts that contribute to the success of our organization. We conduct regular pay audits, using both external market data and internal comparisons to ensure that our employees are compensated fairly and equitably. During our annual compensation review, we implement merit, equity, and promotion increases after a full calibration across all roles. We believe that benefits should connect you to the support you need when it matters most. In addition to our monetary compensation package, Benjamin Moore provides a full range of benefits that are personalized to help support you physically, financially, and emotionally, both through the big milestones and in your everyday life.
Diversity, Equity & Inclusion
At Benjamin Moore, we believe diversity of culture, talent, and varying perspectives is key to a collaborative, innovative, and successful business. We are committed to driving change within our organization through purposeful Diversity, Equity & Inclusion (DE&I) efforts, while also focusing on our customers and communities in which we serve. Our DE&I efforts allow each of us to authentically live our corporate values of Openness, Integrity, Community, Excellence and Safety. Our Social Impact programming of strategic local and national partnerships, in-kind donations, volunteerism, and more expands our ability to make a difference in the lives of all of our stakeholders. We hope you will join us and become an advocate for diversity and inclusion here at Benjamin Moore.
At Benjamin Moore & Co, we don't just accept difference - we celebrate it, we support it, and we thrive because it benefits our employees, our products, and our community. We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Benjamin Moore is proud to be an equal opportunity employer.
Student Loan Repayment Assistance Program
Benjamin Moore provides Student Loan Repayment Assistance Program to support eligible active employees who graduated from an accredited post-secondary educational institution. The Repayment Program is intended to contribute to reducing employee's student loans. The Company follows all rules and regulations concerning the taxability of student loan repayments provided under applicable law.
EOE
Benjamin Moore & Co. is an equal-opportunity employer that is committed to a culture of inclusion and diversity. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status, or any other basis covered by appropriate law. Our commitment to these principles means all employment decisions are made based on qualifications, merit, and business need.
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