Social Media

Statement of Purpose: Metro Inclusive Health is seeking a full-time Social Media & Community Engagement Strategist to elevate our digital presence. This role plays a key part in METROs growth strategy, responsible for curating an engaging social media presence and producing influencer-style, user-generated content that authentically represents METROs mission. The ideal candidate will develop creative content that captures the spirit of user-led storytelling, helping to build the organizations online profile across platforms like Instagram, TikTok, and Facebook. Additionally, they will manage third-party review sites (e.g., Yelp, Google My Business), responding to reviews and maintaining a positive brand presence. Strong writing skills are essential for maintaining website and blog content. Demonstrated experience with AI tools in marketing, such as ChatGPT or MidJourney, is a plus. The ideal candidate is passionate about creating visually appealing and written content that resonates with diverse audiences, with a focus on developing content that feels organic and community-driven. Primary Tasks/Responsibilities: Content Creation Curate and develop engaging social media content in the style of influencer and user-generated content, optimized for various platforms and audiences. Generate creative content ideas that align with social media trends, reflecting the authentic voice of the METRO community. Draft weekly and monthly social media calendars, ensuring all content remains on-brand and in line with METROs mission. Work closely with in-house designers to create visually cohesive content. Craft written content for social media posts, email newsletters, website updates, and blogs that reflect METROs unique voice and foster community engagement. Visit METRO locations and events to capture real-time, engaging content that feels authentic and user-generated. Community Engagement & Development Engage with online communities by responding to comments, fostering conversations, and creating a sense of community around METROs digital presence. Monitor and respond to reviews on platforms like Yelp and Google, ensuring timely, thoughtful engagement that enhances METROs reputation. Monitor social media and marketing email inboxes, responding to inquiries, comments, and messages in a timely and professional manner. Track and optimize engagement on all platforms, adjusting content strategies to reflect user preferences and engagement patterns. AI in Marketing & Strategy Development Utilize AI tools like ChatGPT or MidJourney to generate innovative content ideas, streamline workflows, and enhance content creation. Stay informed on emerging social media tools and trends, adjusting METROs strategy to align with influencer and user-generated content styles. Strategy & Analytics Analyze social media metrics to report on performance and continuously refine content strategies to boost engagement. Provide regular reports on content performance, user engagement, and growth metrics, adjusting strategies in real time to optimize results. Education/Professional: Bachelors in relevant field (e.g. Communications, Public Relations, Interdisciplinary Arts) Preferred. Minimum of two years social media content development and management experience. Knowledge, Skills and Abilities Required: Knowledge, Skills, and Abilities: Demonstrated expertise in social media platforms such as Instagram, TikTok, and Facebook, with the ability to create authentic, community-driven content. Strong content creation and copywriting skills, with samples required. Familiarity with managing third-party review platforms (Google, Yelp, etc.). Experience in monitoring social media and marketing email inboxes, ensuring prompt and professional responses. Demonstrated AI tools experience (ChatGPT, MidJourney) is a plus. If you have a talent for producing engaging, user-generated style content and thrive in a community-oriented role, this opportunity is for you Requirements: Must possess and maintain valid Florida drivers license and proof of insurance. Must have reliable and accessible auto vehicle. Must pass necessary fingerprinting, Level II background checks and employment eligibility verification through the U. S. Department of Homeland Securitys E-Verify system. J-18808-Ljbffr