Salesforce Marketing Cloud Email Specialist

3 weeks ago


Austin, United States The HT Group Full time
  • Location: Austin
  • Type: Contract
  • Job #18286
  • Salary: $38.00 - $43.00 USD
Our client's marketing team is looking for a contractor to execute and maintain the email communication customer journey to their customers on the Salesforce Marketing Cloud platform. This role will help execute a newly implemented SFDC software and will work cross functionally to build and render the internal architecture.

In This Role
  • Build email templates, template library, and marketing emails in Salesforce
  • Create, turn on, and maintain customer journeys, defining entry/exit criteria and customer actions based on established marketing goals
  • Manage inbox deliverability - following email marketing best practices
  • Develop and lead email program QA, including design rendering and journey UAT
Testing, Optimization, Reporting
  • Execute email channel performance testing
  • Create and manage analytic dashboards within Marketing Cloud for email program reporting
Data Management & Admin
  • Leverage Salesforce connector to create data extensions based on messaging goals
  • Responsible for subscriber and list hygiene
  • Leverage customer data to identify opportunities for personalization and dynamic content, executing on these opportunities based on marketing goals
The Ideal Person
  • 3-5 years of experience in Marketing Cloud, CRM, CLM - Salesforce experience strongly preferred
  • Well-versed in Content Builder, Email Studio, Analytics Studio, and Journey Builder
  • Familiarity with Salesforce CRM and Connector, including reporting, data extension creation, and lead and contact management.
  • Proven HTML, CSS, and AMP script experience
  • Knowledge of Google Analytics and experience with GA integration with Marketing Cloud
  • Certifications: Marketing Cloud Administrator, Marketing Cloud Email Specialist


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