![Witherite Law Group](https://media.trabajo.org/img/noimg.jpg)
Content Marketing Specialist
4 weeks ago
Job Details
KDC - Chicago - Chicago, IL
Full Time
Description
Witherite Law Group is a personal injury law firm specializing in motor vehicle accidents. Our vision is to improve the life of each person we serve. Whether it is for our employees, our clients, or our community, WLG puts people first, provides unmatched expertise, and displays integrity in every situation.
Our attorneys and staff are committed to helping injured clients get the care and service they deserve. We take care of the complex legal work so that our clients can focus on recovery and getting their lives back. We are determined to help our clients get the settlement they deserve, and we will be by our client’s side every step of the way.
Position Summary:
The Content Marketing
Specialist supports the company’s efforts through strategic, integrated internal and external digital communications, including PR and marketing initiatives that promote and protect multiple brands.
The role
is responsible for understanding and helping create, post, measure ROI and archive the organization’s content strategy to ensure all messaging support and reflects the company’s core values. This position directly supports marketing, community outreach and professional services communications and publicity efforts through blog, social media channels and website content.
B
y supporting the marketing team with go-to-market content, including one pager, infographics, comparison charts, website landing pages/microsites, conversational AI strategical workflows, industry-focused email campaigns, customer newsletters, blogs, infographics, podcasts and more, The Content Marketing Specialist guides our company voice through unique, creative content.
Essential Duties and Responsibilities
include the following. Other duties may be assigned.
Develop
s and manage
editorial calendar including blogs
and website content – intended for potential clients, partners, executives, and clients.
Develop
s new and engaging digital content on a regular basis to be used for, websites, social media marketing and online advertising campaigns.
Coordinate
s with creative production staff to create and edit content for company initiatives, projects, campaigns, emails, newsletters, and product collateral. This includes video scripts, blogs, use cases, case studies, and more.
Develop
s a system to archives content assets such as online ads, videos, and other graphics.
Optimizes
SEO to rank on Google by utilizing tools such as SEMrush.
Collaborates with product managers, outside consultants, and other leadership to develop communication strategies and
plans.
Occasional website updates and editing
Job Requirements
Ability to empathize with readers’ perspective and
experiences.
Strong time
management and project management skills within the digital platform.
Experience working with content for direct response lead
generation, branding, and community endeavors.
Knowledge of marketing technologies and Google
Analytics.
Experience in conducting market research and analyzing data to inform digital marketing strategies and decision-making.
Proven ability to stay
up to date with the latest trends and best practices in digital marketing and social media.
Education Requirements
Exceptional writing and editing skills, with the ability to craft engaging and persuasive content
tailored to different platforms and target audiences.
Basic SEO knowledge & keyword research experience (3-5yrs experience)
Physical Requirements:
Office environment with normal business hours necessary to satisfactorily perform job functions.
Disclaimer:
Please note that this job description is subject to change with or without prior notice, and that reasonable accommodation may be requested to perform the essential functions of the job.Witherite Law Group is an Equal Opportunity Employer. We are committed to a work environment that supports, inspires, and respects all individuals regardless of race, age, gender, color, sexual orientation, gender identity, marital status, disability, national origin, ethnic origin, military service status, or any protected class.
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