Marketing Manager

3 weeks ago

New York, United States Belkin Burden Goldman, LLP Full time

Belkin Burden Goldman, LLP (BBG), a well-known NYC real estate law firm, is seeking a Business Development and Marketing Manager to play a vital role in expanding the business development and marketing function from the ground up. BBG has 1 office with more than 50 real estate attorneys and provides comprehensive legal advisory solutions for developers, investors, landlords, owners, property managers and cooperative boards.

The position will report to the Chief Operating Officer and will assist in developing and implementing effective marketing policies, campaigns, content and technology aimed at securing new clients and strengthening existing relationships.

An ideal candidate for this position will be a highly skilled and convincing writer that consistently exhibits intellectual curiosity to explore new avenues for business expansion. Moreover, the candidate should be a self-starter, a persuasive communicator, hold a strong attention to detail, and solution oriented.

This is a unique opportunity to join a seasoned real estate law firm with comprehensive benefits with an office located across from Grand Central Station. Great work/life balance and the Firm offers a Summer Friday program.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Strategic Objectives

  • Work with Management, Department Heads, and individual attorneys to formulate and execute marketing and business development strategy and plans.
  • Identify strategies for new business or cross-selling opportunities by researching industry news, events, publications, and monitoring legislative alerts.
  • Refine collateral materials to target clients and prospects.
  • Actively source, evaluate, and implement emerging technologies, suggest best practices and form partnerships with value-add vendors.
  • Work with individual attorneys to prepare individualized business plans and develop specific metrics to monitor progress on goals and objectives.
  • Create relationships and strategies to increase firm profile as well as individual attorneys by securing speaking engagements, identifying sponsorship opportunities, and securing writing opportunities.
  • Identify and draft submissions for rankings, nominations for awards, and directories for the Firm as well as our attorneys.
  • Prepare, manage, and file all RFP submissions, presentations, marketing materials, including any support as it relates to cross-selling.
  • Develop, participate in and coordinate promotional activities such as client events, seminars or networking events, including preparation of PowerPoint presentations.
  • Conduct and coordinate business development and marketing training seminars.
  • Prepare and mange public relations activities and communications, including press releases and other firm announcements.

Digital Marketing

  • Develop, coordinate and aid in distribution of promotional marketing materials and communications, including newsletters, blogs, marketing materials, social media posts, news articles, podcasts and other related items.
  • Act as the primary point of contact with the Firms third-party marketing agency to ensure optimal performance of campaigns, website traffic, securing leads, preparing custom images for ads/social media posts, and SEO.
  • Prepare and edit, as appropriate, all firm website materials and/or content.
  • Prepare and edit, as appropriate, pitch books and other proposal related content.
  • Maintain and update the electronic mailing list.

Technology

  • Assess and consider upgrades to the firms processes, technologies and procedures to capture, track, and enhance all key clients, new leads, requests for proposals (RFPs), followers, etc.

Financial and Reporting

  • Develop marketing and business development budget and monitor expenditures against budget.
  • Prepare recurring performance reports as it relates to expenditures (e.g., ROI reports).

Other

  • Coordinate client gifts, holiday cards, and client entertainment.
  • Coordinate firm sponsorships, including advertising and promotional pieces.
  • Ensure marketing materials comply with relevant regulations and industry standards.
  • Preparation and maintenance of an annual marketing and business development planning calendar.
  • Perform other duties as assigned.

KNOWLEDGE, SKILLS AND ABILIITIES REQUIRED:

  • Bachelors degree in English, Marketing, Communications, Journalism, Law or related field.
  • Minimum of 5 years of business development and marketing experience within a law firm.
  • Technology savvy, with the ability to effectively evaluate and implement new systems, along with learning existing systems. Excellent knowledge of Microsoft applications, social media platforms is required.
  • Thorough understanding of principles and methods used to promote law firm services.
  • Ability to effectively lead others.
  • Business sense and financial acumen, with the ability to create, implement and monitor budgets.
  • Strong negotiating, analytical and research skills.
  • Strong organizational skills and attention to detail.
  • Interpersonal and has a very high-level of oral and writing skills to communicate with a diverse group of attorneys and staff.
  • Exceptional track record of drafting sophisticated publications/blogs and marketing materials with ability to support with writing samples.
  • Experience with social networks and Google.
  • Ability to independently multitask, prioritize and manage time effectively in an environment with multiple competing priorities.
  • Must have the ability to think outside-the-box; stay current with new and trending topics in the real estate industry.
  • Proficiency with Microsoft Office and CRM software.

The compensation will be dependent on several factors including but not limited to years of experience involving these roles and responsibilities, years of experience within the industry, portable book of business, professional accomplishments, education, etc.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of essential functions, responsibilities, or requirements. We are an Equal Opportunity Employer.

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