Marketing Manager
4 weeks ago
Who We Are
Artestar is a global licensing agency and creative consultancy representing high-profile artists, photographers, designers, and creatives. We connect brands with visual artists curating and managing some of the world's most recognizable creative collaborations.
Why Artestar
Youll be able at the intersection of art and business in a dynamic and fast-paced entrepreneurial environment. This isnt your average day job. If youre hungry to learn, drive ideas into action, and own your career, lets chat. Our team is rapidly innovating to evolve and define the future of our visual artist portfolio. We launch some of the most well-known collaborations globally. We foster an inclusive workplace where diversity of thought and desire to learn separates us. We challenge perspectives and push the boundaries of creativity and innovation.
Based in New York, Artestar has affiliate offices in China, South Korea, Japan, Italy, France, Germany, Sweden, Turkey, Brazil, Argentina, Israel, and Australia.
What Youll Do
The Marketing Manager will oversee all brand partner marketing activities including evaluating all marketing submissions and providing approvals and marketing support, as well as all Artestar B2B marketing activities. This includes working closely with brand partners and brand management to maximize and augment the marketing activities around each launch and ensure they tie back cohesively to the product strategy to help ensure commercial success and overall financial goals. This role oversees artist brand building and exceptional customer service for our brand licensing partners.
The Marketing Manager is also responsible for developing relationships with licensing partners to drive awareness of launches in media, events, merchandise, and endorsements rooted in the annual brand plan. The Marketing Manager will liaise regularly with internal and external partners to ensure that marketing plans and KPIs support sales and artist initiatives.
What Youll Be Working On
Kick-off and oversee all marketing submissions and approvals, liaising with the brands and individual artists, estates, and foundations from concept to launch to post-mortem.
Lead all Artestar marketing activities including website, social, newsletters, press releases, tradeshows, gifting, and more.
Support business development team in pitching and securing placement of new business opportunities, including pitch decks and sizzle videos.
Participate in global brand strategy planning; identify target consumer and retail audience; determine tiering needs; analyze consumer trends and market data, and identify brand growth opportunities
Provide exceptional customer service, management, and support for our clients and brands.
Work with Business Development and Brand Management to achieve licensing and financial goals across the Artestar portfolio.
Work closely with brands to capture all content for archival purposes.
Identify ongoing research needs by artist; manage research projects, present findings to key stakeholders, and make informed recommendations for action
Monitor and manage the creation of quarterly hindsighting presentations for all marketing activities.
Facilitate consistent brand messaging across all consumer touchpoints.
Onboard new licensing partners to optimize marketing plans and ensure all timelines and deliverables are met.
Work with leadership on ad hoc marketing related projects to drive Artestar awareness.
Must Haves
Has at least six years of experience in brand marketing and management
Expertise in the Art, Licensing, Fashion, Beauty & Lifestyle sector, with broad experience in media, content, endorsements, digital, and integrated marketing plans
Proven track record in creating and executing strategic brand and marketing campaigns and initiatives that resonate across consumer touchpoints.
Strong understanding of all marketing activity types, including influencer and social media marketing
Strong analytical and research skills
Excellent verbal communication, written communication, and presentation skills
A confident, action-oriented mindset
Must have strong computer proficiency with strength in MS Office. (Word, Excel, PowerPoint, etc.)
Bachelor's degree in business, marketing, or a related field.
To apply please send resume and cover letter to opportunity@artestar.com
Include "Marketing Manager" in the subject line.
No phone calls please.
Resumes submitted without a cover letter will not be considered.
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