Brand and Content Manager
3 weeks ago
Brand and Content Manager
Are you a creative and strategic marketer looking for an exciting opportunity to make a significant impact? Join Travelopia as our Brand and Content Manager and play a key role in shaping our brand presence and engaging customers with compelling content.
About Us
Travelopia is a leading travel company offering a diverse range of experiences for adventure-seeking travelers. Our portfolio includes world-class brands specializing in luxury travel, active adventures, sailing holidays, and more. With a global presence and a passion for delivering exceptional experiences, we are dedicated to providing unforgettable journeys to our customers.
Exodus Travels is part of Travelopia, which comprises the world's largest collection of specialist travel brands and has an exciting growth agenda over the next 3 years. Exodus Travels is one of the world's leading adventure travel companies delivering extraordinary travel experiences across more than 100 countries worldwide.
Your Role
As the Brand and Content Manager, you will be responsible for developing and implementing our brand strategy, and creating engaging content. You will work closely with various teams to ensure our brand values are consistently reflected. Your ability to think strategically and creatively will play a vital role in increasing brand recognition, fostering customer engagement, and building loyalty.
Responsibilities:
* Develop and implement a comprehensive brand strategy to enhance Exodus's brand positioning and awareness.
* Create compelling content across various channels, including website, digital advertising, and email marketing.
* Collaborate closely with the CRM team to tailor email marketing campaigns to the preferences and behaviors of US consumers, optimizing content and timing to drive engagement and conversion.
* Collaborate with internal teams to ensure brand consistency and alignment in all communication materials.
* Observe and analyze market trends, competitor actions, and customer insights to recognize possibilities for distinguishing our brand.
* Measure and report on the effectiveness of brand campaigns and content performance.
* Stay informed about the latest trends and developments in brand management and content marketing within the industry.
* Work alongside the creative team to adapt campaign assets and visuals for the US market, ensuring they resonate with the target audience and effectively communicate the brand's message and values.
* Support other projects throughout the year such as brand development, positioning, and campaign development.
Requirements:
* Proven experience as a Brand and Content Manager or similar role in a marketing capacity in the US market.
* Exceptional creativity and a keen eye for detail.
* Strong understanding of brand development and management principles.
* Excellent written and verbal communication skills.
* Proficient in content creation and marketing tools.
* Strong teamwork skills in a fast-paced work environment that requires meeting time-sensitive goals.
* Creative and copywriting skills, from a previous marketing position, ideally with the travel industry.
Employee Benefits:
* Health benefits.
* Paid time off.
* Discounts on travel with Exodus and subsidiaries.
* Familiarization trip
Join Our Team
At Travelopia, we foster a culture of inclusivity, collaboration, and innovation. We believe in the power of diversity to drive better results and are committed to creating an environment where everyone can flourish. We actively counteract unconscious bias and embrace diversity in all its dimensions.
We are dedicated to ensuring an open, accessible, and inclusive work environment. Please inform us if you require accommodations or additional support to participate in the recruitment and selection process. Our hiring team will work with you to provide suitable accommodations in a timely and confidential manner. To request accommodations, please contact our team at Talent@Travelopia.com.
Don't miss out on this exceptional opportunity to join our team as a Brand and Content Manager. Apply now and let's determine how your exceptional talents can contribute to our world-class organization
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